Rizik kao komunikacijski fenomen u McLuhanovom globalnom selu
The Risk as a Communication Phenomenon Within McLuhan’s Global Village

Summary/Abstract: Positioning one of the crucial dimensions of recent global society - global interdependence in the center of interest, the essential goal of this paper is primarily to reflect on the communication potential of global risks as a new reflection of interdependence within McLuhan’s global village. The paper explains how the media’s reduction of the world to the level of a global village has affected and transformed the relevant determinants of various risks, but also the process by which different societies cooperate and communicate to deal with them effectively. Speaking primarily from the perspective of global interdependence, as a product of a globalized-driven change in the communicative-technological-social paradigm, the paper is oriented towards theoretical consideration of the position of risk as a communication phenomenon in the modern age.

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