LISTENING TO SLOVAK RADIO DURING THE FIRST AND SECOND CORONAVIRUS WAVES
LISTENING TO SLOVAK RADIO DURING THE FIRST AND SECOND CORONAVIRUS WAVES
Author(s): Andrej BrníkSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Coronavirus; Listening; Radio; Radio Broadcasting; Radio Communication;
Summary/Abstract: During the first and second waves of coronavirus spread, the inhabitants of Slovakia had to get used to various restrictions on movement several times. Among the most significant were the restrictions closed by bars, restaurants, sports grounds and other cultural and social spaces. People were forced to stay more in their homes and devote their time to themselves and their families. This condition helped increase radio listening or, conversely, damaged them. The paper maps the listening of selected Slovak commercial and public radio stations on the basis of a comparison of listening data from 2020 and from 2019. As a source we will use data obtained from two sources: median.sk and radia.sk. The aim of the article is to provide the reader with a detailed analysis of the current listening of radio stations Expres, Fun, Vlna and public radio Slovakia with regard to the effects of the coronavirus crisis.
Journal: Marketing Identity
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 42-53
- Page Count: 12
- Language: English