SLOVAK 2019 PRESIDENTIAL ELECTION AND ECOMMUNICATION
SLOVAK 2019 PRESIDENTIAL ELECTION AND ECOMMUNICATION

Summary/Abstract: Social networks are becoming a stable and powerful tool for reaching voters in election campaigns. The main goal of the paper is to identify the structure of published posts of selected candidates in the 2019 presidential election on Facebook. The analysis focus on: distribution of posts related to communication of topics or promotion of the candidate, types of promotion, themes of communicated topics, frequency of publishing posts, interactions on published posts, frequency of keywords, relations between interactions on posts and relations between style of published posts (text, image, video, and combinations) and interactions. Data are collected in the period of 60 days before the elections. The source of data source represents Facebook. Processing and evaluation of data is performed through descriptive statistics and advanced statistical analyzes for confirming relationships. Results show that candidates use Facebook primary for propagation of their activities, TV debates, Radio debates or meetings. Frequency of post publication and activity on facebook is higher to date of election. Relationship between types of interactions on posts is strong and affects the number of interactions.

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