EVENTS DURING AND AFTER COVID-19
EVENTS DURING AND AFTER COVID-19
Author(s): Slávka GracováSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: COVID-19; Events; Faculty of Mass Media Communication; Online; Pandemic; Social Networks;
Summary/Abstract: The organization of events was very affected by the extraordinary situation and affected their course or existence throughout 2020. This paper deals with the organization of events during the pandemic, a separate part consists of events organized at the Faculty of Mass Media Communication UCM in Trnava. The author of the article reflects the situation in Slovakia during 2020, during the first wave of the pandemic and the beginning of the second wave. She provides an overview of current measures concerning the organization of mass events in the months of March to November 2020. Based on personal experience with the organization of events at the Faculty of Mass Media Communication, University of St. Cyril and Methodius in Trnava, the author will describe the way of organizing events in the online environment, mainly through social networks. The Faculty of Mass Media Communication involves in the organization of events mainly students who gain real experience in this area of marketing. Working in an online environment has been a new experience for many students and educators, reflecting the reality of today.
Journal: Marketing Identity
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 99-106
- Page Count: 8
- Language: English