QUARANTINE – THE MODERN CAMERA OBSCURA? ASPECTS OF THE MEDIUM OF PHOTOGRAPHY WITHIN THE CONTEXT OF THE PANDEMIC
QUARANTINE – THE MODERN CAMERA OBSCURA? ASPECTS OF THE MEDIUM OF PHOTOGRAPHY WITHIN THE CONTEXT OF THE PANDEMIC
Author(s): Eva JonisováSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Camera Obscura; Coronavirus; Creativity; Medium of Photography; Pandemic; Pinhole Camera; Quarantine;
Summary/Abstract: The paper deals with a reflection of the medium of photography within the context of global coronavirus pandemic. It observes narrative methods in contemporary photography, analogy to the very origin of photography, as well as the latest trends influenced by the current pandemic situation. It compares photographing during quarantine to camera obscura, a device that is regarded as the predecessor of present photographic cameras. At the same time, the author addresses the term creativity, its definitions, and overlap with art, especially in the context of the medium of photography. The main objective is to reflect the current state of creativity in photography and to point out possibilities of using this medium in online environment through the methods of analysis and comparison. The online environment includes mainly online vernissages, online theatre performances, and the possibility to create virtual gallery space or organize fashion magazine photoshoots through applications such as Zoom or FaceTime.
Journal: Marketing Identity
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 214-225
- Page Count: 12
- Language: English