PODCAST – NEW COMMUNICATION PHENOMENON
PODCAST – NEW COMMUNICATION PHENOMENON

Summary/Abstract: Podcasts have become a popular format of media. Their quantity, originality, and popularity are constantly on the rise. However, in Slovakia, this format has not yet received enough attention. There is no systematic collection of data concerned with their production, content, authors, no complex or regular following of its listening. The authors of this study are primarily concerned with the main reasons behind the rising popularity of podcasts in the world as well as Slovakia. They approached the topic from several perspectives: what are the reasons for listening to podcasts, who is their target group, and who are their creators. They are also defining the term podcast, and take a short historical excursion in terms of how they developed in the world and at home. They are supporting their arguments with current research in the field. They are also bringing an exclusive survey from the 2muse agency, which has been provided to the authors. They interpret it in terms of domestic and foreign contexts and indicate trends for the near future, especially with the change of our lifestyle under the influence of the COVID-19 pandemic.

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