APPROACH OF SLOVAK PUBLISHERS TO E-BOOKS DURING THE COVID-19 PANDEMIC
APPROACH OF SLOVAK PUBLISHERS TO E-BOOKS DURING THE COVID-19 PANDEMIC

Summary/Abstract: The Covid-19 pandemic has affected lives all around the world. Many companies had to change their marketing strategies, including the companies on the Slovak book market. E-books are a vision to the future. Sales and reading of e-books may have more significance, especially during and after this pandemic. The number of sold e-book readers shows an increase of sales during the first wave, that hit in the spring of 2020. Customers have shown their interested in this type of book format. Many Slovak publishers regularly include e-books in their publication plans. Although e-books undoubtedly have many advantages and do not endanger classic books, it can be seen at first glance, that the number of titles in electronic format is lower. Current marketing activities focus more on the promotion of classic books. The aim of the paper is to map the approach of selected Slovak publishers to e-books and to find out if their e-books are promoted in the digital space. The research results represent the current state of publishing e-books in the Slovak language, which can help publishers in planning future marketing campaigns.

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