IMPACT OF PANDEMIC ON CONSUMER BEHAVIOUR IN THE FIELD OF SUSTAINABLE FASHION
IMPACT OF PANDEMIC ON CONSUMER BEHAVIOUR IN THE FIELD OF SUSTAINABLE FASHION
Author(s): Marianna Urmínová, Alena KusáSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Consumer Behaviour; COVID-19; Environment; Fashion Industry; Pandemic; Sustainable Fashion;
Summary/Abstract: Following the outbreak of the Covid-19 pandemic, 2020 marks a significant milestone for the world in a number of areas. The world and society are constantly remembering the extensive losses that the pandemic has brought to our lives. However, despite its great negative impact on society, we also perceive its positive aspects, especially in the area of the environment and consumerism. Among other things, the pandemic reduced and closed several brick-and-mortar stores and shopping malls with fashion goods. The fashion industry is the second most polluting industry in the world and Covid-19 has slowed down and mitigated its negative environmental impact for some time due to its widespread impact. How has this disease and situation affected consumers' shopping behaviour in fashion? Based on the results of a questionnaire survey, the article points out changes in consumer behaviour in the field of fashion as a result of preventive measures preventing the spread of Covid 19 in Slovakia.
Journal: Marketing Identity
- Issue Year: 8/2020
- Issue No: 1
- Page Range: 612-621
- Page Count: 10
- Language: English