Limbajul totalitar prin prisma teoriei viral-metamorfice
The Totalitarian Language through the Lens of the Viral-Metaphorical Theory

Summary/Abstract: Although there has never been a complete domination of totalitarianism over language, their influence on social communication has been significant, due to factors such as the special nature of totalitarian ideologies (but their viral-metamorphic character); Teleological (target-oriented) vision of society's development; The promise of a bright future that will make people forget the everyday difficulties, the paternalist nature of anti-pluralist ideologies (which prepares the ground for mental manipulation); Sacrificing power by creating the cult of the ruler. The language, transformed into totalitarian discourse, has the following dominant traits: the oratory and the declamatory style; Campaign tone; triumphalism; Ideology and the attribution of symbolic meanings to political concepts; The creation of ideologies–different in meaning, to the usual meaning of words; Scientism and exaggerated abstraction, to the detriment of logic; Lofty criticism and fervor, often false; The intense use of slogans or mantras; The assertion of absolute truth.

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