RAZINA IMPLEMENTACIJE NAČELA ORGANIZACIJSKE KULTURE I NJEN UTJECAJ NA MOTIVACIJU ZAPOSLENIKA U DJELATNOSTI OSIGURANJA SPLITSKO-DALMATINSKE ŽUPANIJE
LEVEL OF IMPLEMENTATION OF ORGANIZATIONAL CULTURE'S PRINCIPLES AND ITS IMPACT ON THE EMPLOYEES MOTIVATION IN THE INSURANCE BUSINESS IN THE SPLIT-DALMATIA COUNTY

Summary/Abstract: In today’s increasingly complex business environment, it is necessary to have a high level of implementation of organizational culture in the company with which it will successfully respond to market demands. In the implementation of organizational culture, the effective implementation of the basic principles plays the most important role and its bearers are the employees, which makes them more and more satisfied and motivated in achieving the set goals of the company. Therefore, the aim of this paper is to identify how the level of implementation of organizational culture’s principles affects the motivation of employees in the insurance business of the Split-Dalmatia County. The basic hypothesis of the paper examines the impact of a higher level of implementation of the organizational culture’s principles on the greater motivation of employees in the insurance industry of the Split-Dalmatia County with regard to gender and position of employees and their affiliation to organizational departments. The research conducted by statistical processing of data collected by the questionnaire showed that there is a difference in the higher level of implementation of the organizational culture’s principles on the motivation of county employees with regard to gender and position of employees in insurance companies in the Split-Dalmatia, while according to organizational departments that does not exist.

• Details
• Contents