Heortonimy właściwe i quasi-heortonimy jako kontekstualizowane i konceptualizowane nazwy interkulturowe
Real and quasi heortonyms as intercultural contextualized and conceptualized names

Summary/Abstract: The paper develops an onomastic-cognitive study of heortonyms (feast names) as specialchrematonymic units which, functioning like ideonyms identifying socio-cultural initiatives,transfer contextual and conceptual content related to the object of their denomination,i.e. the semantic message encoded in them. It is proposed to classify heortonyms asnames of recurrent or occasional events commemorating or drawing attention to a specificidea from the circle of non-material culture. Heortonyms are monorematic, or more oftenpolyrematic proper names used to conceptualize feasts related to religion, and similarlyqualified dedications of days in the calendar, inspired by secular or parareligious culture.Hence, the classification categorizes the studied phenomenon into two groups: “usual/realheortonymy”, falling within the scope of typical religious onymy, and “quasi-heortonymy”,whose objects function in line with the communicative principle of associative evocationbased on the (para)religious formula and the pattern of social campaigns. The analysisof these two types of heortonyms has an intercultural character, assuming that both realand quasi-heortonyms belong simultaneously to various cultures and have the potential topenetrate other cultural areas, depending on the context, entering religious, ideological,social, commercial and creative-media-related discourse. The discussion and conclusionsare results of a cognitive analysis of Polish and English real and quasi-heortonymic unitsderived from data recorded in religious and secular calendars of global culture, mostlyrelated to Western civilization. The research has an added value presenting an onomastic-terminological opinion on the definition and the scope as well as on the correlation ofheortonyms with other structures of ideative chrematonymy or chrononymy.

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