WAYS FOR DEVELOPING THE COMPANY - PORTER'S COMPETITIVE STRATEGIES. THE STRATEGIC CUBE Cover Image

WAYS FOR DEVELOPING THE COMPANY - PORTER'S COMPETITIVE STRATEGIES. THE STRATEGIC CUBE
WAYS FOR DEVELOPING THE COMPANY - PORTER'S COMPETITIVE STRATEGIES. THE STRATEGIC CUBE

Author(s): Alina Georgiana Holt
Subject(s): Business Economy / Management, Methodology and research technology, Management and complex organizations, Marketing / Advertising
Published by: Editura Academica Brancusi
Keywords: INTERNAL GROWTH AND EXTERNAL GROWTH; ANSOFF MATRIX; PORTER'S ”FIVE FORCES" MODEL; COMPETITIVE STRATEGIES;

Summary/Abstract: THE INCREASING COMPLEXITY OF THE FINANCIAL ACTIVITY OF THE COMPANY IN THE CONDITIONS OF THE EXPANSION OF THE COMPETITIVE ECONOMY HAS PROFOUND IMPLICATIONS IN THE PROCESS OF ADOPTING THE MANAGERIAL DECISIONS THAT OBLIGE THE ABANDONMENT OF THE ROUTINE AND THE USE OF SCIENTIFIC METHODS BASED ON KNOWING THE REALITY, IN ORDER TO ESTABLISH THE CAUSAL LINKS BETWEEN THE ECONOMIC PHENOMENA AND THE FINANCIAL SITUATION OF THE COMPANY. IN THE CURRENT PERIOD, COMPANIES ARE FACING INCREASINGLY COMPLEX, COMPLICATED AND DIFFICULT PROBLEMS TO APPROACH AND SOLVE. LARGE-SCALE CHANGES ARE MANIFESTED IN TODAY'S SOCIETY, STRONG COMPETITION AND GLOBALIZATION REQUIRE MANAGERS TO MOBILIZE THE SUPPORT OF ALL AVAILABLE RESOURCES, TO BE ABLE TO ADAPT TO THE NEW CONTEXT IN THEIR CARE. ORGANIZATIONS EVERYWHERE ARE FACING INCREASINGLY COMPLEX PROBLEMS, MORE COMPLICATED AND MORE DIFFICULT TO TACKLE AND SOLVE. THE LARGE AMPLITUDE CHANGES MANIFESTED IN TODAY'S SOCIETY, THE STRONG COMPETITION AND GLOBALIZATION REQUIRE MANAGERS A SUSTAINED MOBILIZATION OF ALL AVAILABLE RESOURCES IN ORDER TO ADAPT TO THIS NEW CONTEXT IN WHICH THE BUSINESS IS CONDUCTED. MANKIND IS GOING THROUGH AN ERA WHEN NOT SO MUCH THE QUANTITY OF RESOURCES, BUT ESPECIALLY THE QUALITY OF THE MANAGEMENT AND THE STRATEGIES ELABORATED AND IMPLEMENTED BECOMES DECISIVE FOR THE ECONOMIC AND SOCIAL PROGRESS.

  • Issue Year: 2019
  • Issue No: 01 Supp
  • Page Range: 93-98
  • Page Count: 6
  • Language: Romanian
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