Despre emoții și reconfigurarea spațiului public în România
About emotions and the reconfiguration of public space in Romania

Summary/Abstract: The change in political participation, under the impact of thecommunication devices, raises the question of the content and style of the newcommunication in democracy. The impact of new media in not only seen in thestrategies of political marketers, but also in the content spread throughoutsociety. The article points towards the use of emotions and their impact on theconsolidation of the public sphere and asks whether the use of rationality israther confined to the right hand of the political spectrum. Although thisargument is evoked by right-wing intellectuals, the political marketing andelectoral campaigning seem to seriously contradict it. The electoral success ofthe right-wing candidates in the presidential competition was recently done moreon triggering emotional responses from the electorate than by appealing to theircommon sense. This issue raises numerous questions regarding the use ofrationality in making the public space work.

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