Multimodalność jako narzędzie perswazji w nowej ewangelizacji i katechizacji (na przykładzie vloga „Mocno stronniczy” ojców Adama Szustaka i Tomasza Nowaka)
Multimodality as a tool of persuasion in the new evangelization and catechization (on the example of “Mocno stronniczy” by fathers Adam Szustak and Tomasz Nowak)

Summary/Abstract: Mediatization of religious experience manifests itself in the use of many semiotic codes. This phenomenon, referred to as multimodality, is discussed on the example of the vlog “Mocno stronniczy”. Various codes are used in this cycle, incl. verbal, graphic, sound and visual. They increase the rhetorical value of the message because they serve to establish contact with the audience and engage them intellectually and emotionally, as well as creating the ethos of the speakers.

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