Глобалните производствени мрежи и аудиовизуалната индустрия
Global Production Networks and Audiovisual Industry

Summary/Abstract: The aim of the article is to present the concept of global production networks (GPNs) through the prism of the audiovisual industry (focus - film industry). The theory of global production networks is relatively new and is associated mainly with classical industries such as automotive, textile industry and others. Its application to the field of cultural industries goes beyond the economic dimensions and emphasizes the cultural and socio-political aspects of global markets. Global production networks are the framework in which the main trends in the audiovisual industry over the last decade will be interpreted, as well as the main stages and market players in the film industry.

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