GROUP INTERVIEW SUPPORTED BY FILM MATERIAL – THE RESEARCHER’S REMARKS Cover Image

WYWIAD GRUPOWY Z WYKORZYSTANIEM MATERIAŁÓW FILMOWYCH – REFLEKSJE BADACZA
GROUP INTERVIEW SUPPORTED BY FILM MATERIAL – THE RESEARCHER’S REMARKS

Author(s): Kamil Łuczaj
Subject(s): Social Sciences
Published by: Łódzkie Towarzystwo Naukowe
Keywords: FGI; visual studies; film material; TV series

Summary/Abstract: The article presents the methodological assumptions and practical guidance on conducting a group interview supported by film material. The discussion is based on my own experience from the project, which dealt with the reception of traditional TV series and post-soap series. To this end, I organized and led in various parts of Poland four focus groups with residents of the post-PGR villages (mini-group, affinity group). The aim of this paper is to show that the group interviews are a good research technique not only in commercial marketing research, as it is usually taken for granted, but also in an academic context. The article consists of five parts. First, I present the achievements of Polish cultural studies in the field of television audience research. Next, I discuss general assumptions of group interviews supported by film material. In the third part I present my research project, which helped me to draw the conclusions. The fourth part is an analysis of the benefits and risks of such interviews. In the fifth, summarizing part, I present a research scheme involving the group interviews supported by film material.

  • Issue Year: 62/2013
  • Issue No: 1
  • Page Range: 101-116
  • Page Count: 16
  • Language: Polish
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