Hashtag(Ging) between Device and Practice
Hashtag (Ging) between Device and Practice

Summary/Abstract: The purpose of this paper is first of all to try to integrate the hashtag in the wider context of the devices the web offers to its users in order to make browsing easier. But more than that, the hashtag is not simply a tool used to organize web material, but it in itself may easily be understood as an artefact carrying cultural meaning that is worth analyzing within the individual’s cultural practice. Additionally, the hashtag can be interpreted as a research tool of the ‘native’ kind alongside the others that have been identified and as a way of communication as part of the language of the web. Besides this, the hashtag can be read not only as the end product at the users’ disposal, but significantly as a process of building meaning inside the web. Having all this in mind, the paper will investigate the hashtag based on a case study on (video) social media that will eventually identify a few ways of integrating it in the identity of both the user generating the content and the content generated by such user.

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