The Intelligent University’s Conceptual Model
The Intelligent University’s Conceptual Model

Summary/Abstract: Recently, when globalization processes become apparent and getting stronger, the distinction between organizations’ groups become less noticeable, because organizations involve more and more aspects of life but the same principles are used for their management, irrespective of their preservation and juridical status. Existing perception, that management novelties and new ways of management are relevant not only for business organizations, but also for non-profit or public organizations, foster to analyze and to go deep into demands of these organizations and relations with external environment. Non-profit organizations can be discriminated considering such resources as power, knowledge and skills, information, management nature, so their possibilities and readiness to use organizational intelligence also are different. The classification of non-profit organizations contains private and public sectors. The management transformations of organizations in private sector are simpler with respect to minor legal regulation than the management transformations of organizations in public sector embitted by national reglamentation and far – gone traditions. One of the oldest non-profit organizations, which recently experience bigger and bigger pressure from the external environment, is university. Universities have to change their point of view not only to relations between university and society, but also to management that indicates cultural changes inside the organizations. Traditionally, universities were not considered as organizations. More likely, researchers referred to them as either institutions, carrying out a prominent social role or communities, that is, “families” of people brought together, which were accepted for service in a certain social ceremony. Considering these peculiarities of universities, the viewpoint of society and exciting practice in dispute is an intelligent university. Universities have to find innovative methods in order to survive and prosper in conditions of global economy. The paradigm of organizational intelligence seems very attractive in university’s management from theoretical point of view, however, deep rooted individualism and competition in university’s culture does not create conditions to transform into open and modern organizations. This article not only strives to answer the question if university can become intelligent, but also how the processes of intelligent university should look like. From the practical perspective, it ca be stated that first of all university has to be eased from too overwhelming national regulations. Also, university should overcome psychological breaking up into faculties, departments, laboratories and other administrative units and should determine spheres in which it would be able to concentrate its activity. An intelligent university should open to environment and to collaborate with business structures and cooperate with society creating society of knowledge and changing traditional management and administration into more modern and congruent to environment needs management and administration.

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