THE ROLE OF FACTORS AND MOTIVATORS INFLUENCING ENTREPRENEURIAL INTENTIONS
THE ROLE OF FACTORS AND MOTIVATORS INFLUENCING ENTREPRENEURIAL INTENTIONS

Summary/Abstract: The entrepreneurial process includes risk-taking, proactivity and radical innovation in the product/service creation process. It is these entrepreneurship characteristics that depend on the promotion environment, just as the opportunities for organizational growth and profitability improvement. However, creating a standard entrepreneurial process is principally difficult since it includes radical change of the internal entrepreneurial behavior patterns. From this aspect, setting the entrepreneurial process direct stages as well as factors that will have a constant impact is a particular challenge. However, the authors and researchers' main consensus in this domain is that it is very important to pay attention to the strategic behavior, the entrepreneurial context under given conditions as well as the currently applied organizational forms. This paper prioritizes the analysis and research of entrepreneurial intent as essential in the entrepreneurial cycle in order to establish appropriate behavior. The analysis of entrepreneurial intentions is closely related to the entrepreneur's personality and its characteristics. Starting from the fact that it is a person whose traits have been formed throughout life, as a result of the influence of a different set of factors, it is particularly challenging to isolate a specific set of traits that characterize the entrepreneur. In this paper, the role of the factors and motivators that influence entrepreneurial intentions is investigated in theory and in practice, with special emphasis on the analysis of the situation of young people in the Republic of North Macedonia. For this purpose, an empirical research is applied, the results of which provide a direct roadmap for future analysis and research in the field of entrepreneurship and its development in this country.

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