Marketingul carierei în domeniul juridic
Marketing of the career in the legal field

Summary/Abstract: One of the great challenges facing companies in the age of the knowledge economy is attracting and retaining talented employees in the organization. The legal field is no exception. This paper aims to highlight how marketing of the career strategies can be applied to gain a sustainable competitive advantage by attracting and retaining the best employees in the legal field. In this field, professional success is ensured by a good reputation and a high degree of employability, thus the management of complicated cases and legal situations contributes to career development. Employers must offer lawyers not only a job but a career, a lifestyle, a cause - a product with the power to anticipate the needs of employees, based on the analysis of the behavior of "internal clients". The application of marketing of the career strategies will allow the change of voluntary behavior of employees in the direction desired by the employer and can foster increased performance and affective commitment to the organization.

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