VECTORII COMUNICARII DE INFLUENȚARE ÎN DIPLOMAȚIA PUBLICĂ A FEDERAȚIEI RUSE
THE VECTORS OF INFLUENTIAL COMMUNICATION IN RUSSIAN FEDERATION PUBLIC DIPLOMACY

Summary/Abstract: This paper examines the Russian Federation's media network, as well as the peculiar complexities of advancing national interests through public diplomacy. Its aim is to understand the fundamental concepts of communication and the structural elements of Russian public diplomacy, as well as to highlight its distinctive features and similarities with other countries. Since the Kremlin has developed a complex apparatus for generating and disseminating knowledge that incorporates actors from different levels through public diplomacy, understanding the human cognitive system in relation to the modern challenges of the digital world is essential for understanding how the Russian Federation advances national interests through public diplomacy.

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