Gösterişçi Tüketim Eğilimi Ölçeği’nı̇n (GTE) Türkçe Uyarlaması: Geçerlik ve Güvenirlik Çalışması
Conspicuous Consumption Orientation (CCO) Scale to Turkish: A Validity and Reliability Study

Summary/Abstract: Conspicuous consumption is individuals' showing their wealth, social status and images through observable products what they consume. Conspicuous Consumption Orientation Scale (CCO) was developed to measure individual differences about consumption by Chaudhuri, Mazumdar and Ghosal (2011). The purpose of the present study is to investigate the reliability and validity of the Turkish version of the Conspicuous Consumption Scale. 484 university students (336 female, 148 male) participated in the study. In order to determine the construct validity of The Conspicuous Consumption Orientation (CCO) scale, exploratory and confirmatory factor analysis was conducted. The factor analysis resulted in one dimension. The Cronbach’s alpha for the CCO scale was .88. The computed test re-test reliability coefficient for the CCO scale was .86. Analysis demonstrated that Conspicuous Consumption Scale (CCO) has a satisfactory level of reliability and validity in university students.

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