ИНТЕРНЕТ-ПРОМОЦИЈА НА ФИЛМОТ
Online Movie Promotion

Summary/Abstract: The topic of the paper is the significant meaning of the movie promotion, with special focus of the internet promotion. This way of promotion is different from the traditional oneway marketing. Social media sites such as Facebook, Twitter or YouTube have increased the spread of information to lightning speeds. Nevertheless, encouraging discussion on the movie promotion websites and blogs can have either a negative or positive effect on the success of a movie. Because reviews and opinions travel so fast, good word-of-mouth can replace expensive large-scale marketing efforts and yet achieve excellent results.

• Details
• Contents