Wpływ blogerów kulturalnych na decyzje czytelników w obszarze uczestnictwa w kulturze
The Impact of Cultural Blogers on the Decisions of Their Readers in the Area of Participation in Culture

Summary/Abstract: In the face of changes that take place in socio-economic aspects of reality, particularly in the field of culture, it is worth looking at the previously rarely considered in analysis social actors such as cultural bloggers. Their influence on attitudes and decisions regarding the participation in the culture of their readers remains unknown to the broader research perspective. Among them anonymous online surveys have been made that allowed for cautious drawing of several conclusions: regular blog readers passively read subsequent entries, but actively search for them, moving the discussion to social media; blogs about culture are trusted sources of opinion and knowledge among the readers; readers also admit that blogger entries and opinions have had an impact on their decisions in the area of cultural participation, but at the same time they have been selectively approaching the content offered to them. The research was of quantitative and preliminary nature, therefore it does not give the right to formulate more in-depth and general conclusions – they point, however, to the interesting, and usually omitted in the analysis links of modern education and cultural discussion.

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