Sivil Havacılık Sektörünün Dijital Dönüşümü Bağlamında Uluslararası Pazarlama ve İnovasyon
International Marketing and Innovation in the Context of Digital Transformation of the Civil Aviation Sector

Summary/Abstract: The aviation industry attracts the attention of global economic markets significantly. The development of the aviation sector in our country has gained speed thanks to the decisions taken and the new airport that has recently started operating. Digital transformation has become necessary to keep up with the new world order, and the civil aviation sector has to differentiate in this respect. International Marketing is multiple versions of planning and execution for pricing, promotion and distribution of goods, services and ideas to gain room for conversions to achieve personal and organizational goals. Airlines compete for the future, including international marketing. Air cargo transportation has gained speed recently. Airlines have created versatile strategies and highlighted their unique dynamics, using various arguments to gain competitive advantage and increase market share. In this study, the international marketing and aviation industry was mentioned and the literature was reviewed. Marketing strategies of airline companies were mentioned. The limitation of the study is that only literature review has been conducted, it is recommended to conduct research with qualitative methods for future research.

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