Społeczna Odpowiedzialność Biznesu – Pomiędzy Altruizmem a Egoizmem Przedsiębiorstw
Corporate Social Responsibility – Between Altruism and Selfishness of Companies

Summary/Abstract: The main target of this paper is to show the modern idea of Corporate Social Responsibility (CSR) as an effective strategy oriented to improve a company’s economic performance, linked with social, charitable and environmental activity. The major points of the article are: an extended definition of the CSR idea, areas and types of this conception, connected with CSR benefits for the company and its stakeholders and strands of the CSR idea.

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