ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ И СЪВРЕМЕННИЯТ МАРКЕТИНГ
THE ARTIFICIAL INTELLIGENCE AND CONTEMPORARY MARKETING
Author(s): Neviana KrastevaSubject(s): Economy, Business Economy / Management, Marketing / Advertising, Socio-Economic Research
Published by: Софийски университет »Св. Климент Охридски«
Keywords: marketing; marketing mix; AI
Summary/Abstract: The purpose of this work is to give a brief look at how the entry of robotics, including artificial intelligence, machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.
Journal: Годишник на Стопанския факултет на СУ „Св. Климент Охридски“
- Issue Year: 20/2021
- Issue No: 1
- Page Range: 109-129
- Page Count: 21
- Language: Bulgarian
