Metonimia jako narzędzie perswazji (na przykładzie tekstów prasowych)
Metonymy as a Instrument of Persuasion (on the Example of Media Messages)

Summary/Abstract: The article is focused on the role of metonymy in persuasion, on the example of media messages. The research material consists of articles and photos published in Polish opinion weeklies. The aim of the study was to show how the metonymic mechanism (verbal and image metonymy) functions in journalistic texts which perform a persuasive function. The paper consists of three parts. The first part focuses on the mechanism of metonymy and the possibilities of classifying metonymy according to three criterias shown. In the second part, persuasive mechanisms and techniques are discussed. Part three shows how and why metonymy can be used in persuasion. The conclusion of the study is that the three features of the metonymisation mechanism, eg. highlighting, being a cognitive shortcut, and being rooted in human consciousness, allow metonymy to perform a persuasive function.

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