Zastosowanie pakietu dcMNM programu R w badaniach preferencji konsumentów wódki
Application of the MMLM package of R software for vodka consumers preference analysis

Summary/Abstract: The main aim of the paper is to apply logit models in preference analysis of vodka consumers. In order to obtain such a goal dcMNM (discrete choice MultiNominal Models) package of R software was applied. The paper presents basic terms of logit models and the results of preference analysis. The estimates allowed to identify the best and the worst vodka brands as well as the attributes that have the biggest influence on preferences.

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