Тенденции в използването на писмената разговорна реч при копирайтинг текстове в интернет
Tendencies in the Use of Written Informal Speech in Copywriting Text in the Internet
Author(s): Yordan KarapenchevSubject(s): Social Sciences, Language studies, Language and Literature Studies, Media studies, Applied Linguistics, Communication studies, Sociolinguistics, Eastern Slavic Languages, Theory of Communication
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Text; computer-mediated communication; copywriting; social networks; tendencies
Summary/Abstract: The report explores the current tendencies in creating copywriting texts in the Internet, as well as their similarities and differences with informal, verbal communication. The report provides a definition of the copywriting text and its functions in the media environment and studies the tendencies in the creation of written informal texts. Based on this research, can be outlined three tendencies in the creation of copywriting texts. First – a tendency towards minimizations, characterized by an elision of sounds, short sentences and abbreviations. Second – a tendency towards excess, characterized by the use of multiple figures of speech and repetitions. Third – a tendency towards uniqueness, characterized by informal language, digraphia (in Cyrillic and Latin) and extensive use of internet jargon.
Journal: Проблеми на устната комуникация
- Issue Year: 11/2018
- Issue No: 1
- Page Range: 225-240
- Page Count: 16
- Language: Bulgarian
