Типове копирайтинг текстове в потребителския интерфейс (UI)
Types of User Interface Copywriting Texts

Author(s): Yordan Karapenchev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: text; copywriting; UI; user interface; language
Summary/Abstract: The study of UI copywriting texts requires their categorization by type, depending on the various functions that they perform in the user interface. A scientific contribution of this study is the attempted typology of UI copywriting texts based on their dominant function. The functions of the texts are defined, following the work of R. Jakobson, while the components of the user interface largely follow those, described by A. Vinogradova. Based on this, a total of 8 different categories of texts are differentiated – texts with a denotative function, texts with an expressive function, and texts with an appellative function.

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