How is Facebook Reshaping the Networks for the Spread of Representations? Cover Image

Hogyan formálja át a Facebook a reprezentációk terjedésének hálózatait?
How is Facebook Reshaping the Networks for the Spread of Representations?

Author(s): István Szilárd Szász
Subject(s): Cultural Anthropology / Ethnology, Theory of Communication
Published by: Korunk Baráti Társaság
Keywords: Facebook; AI; representation; network

Summary/Abstract: Based on relevant literature, my ambition is to develop a theory that has the potential to model and provide a general description of how representations spread, with specific focus on the characteristic features of the environment created by the new communication devices and platforms. I consider two main types of representations, in the context of which I examine the dynamics of change of mental representations stored in the human brain and mind as well as of public representations (e.g. books, articles, statues, lectures, etc.) accessible to anyone. One of the key conclusions of my work is that social media ‘has given a boost’ to public representations by placing within the click of a button a large number of representations that would have had quite a hard time making their way to the receiving public if only traditional channels had been involved.

  • Issue Year: 2021
  • Issue No: 07
  • Page Range: 21-30
  • Page Count: 10
  • Language: Hungarian
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