The export promotion of SMEs in Western Balkan countries (WB 6)
The export promotion of SMEs in Western Balkan countries (WB 6)

The export promotion of SMEs in Western Balkan countries (WB 6)

Summary/Abstract: The growth of national economies is closely connected to export potential of companies. For small and open economies, the exports and increasing competitiveness of companies on the global market is a prerequisite for maintaining their long-term growth. At the same time, small and medium enterprises (SMEs) are facing the challenges of integration into international markets due to the lack of managerial, financial and technical capacities, which limits their competitiveness. Therefore, there is a need for institutional export support for the SMEs.Basically, the export support refers to a series of planned and coordinated activities and measures for export promotion. The aim is to support companies in identifying market opportunities, obtaining necessary information and to promote and facilitate their export. As one of subdimension of export support, export promotion makes specific recommendations for increasing the capacity and efficiency of the institutional system.The micro, small and medium-sized enterprises (MSMEs) are constantly faced with the lack of market information, finance, market experience and export knowledge. In the Western Balkan countries (WB 6), the export promotion of SMEs enhances their visibility, optimizes their productivity and harmonizes their activities at regional and global level. This paper gives a brief overview of the main characteristics and a comparative analyse of export promotion strategies in WB 6 countries (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia).

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