Разговорни елементи в рекламния текст
Colloquil Elements in Advertisement Texts

Summary/Abstract: Colloquial speech as a part of the advertising is a very common strategy which arises drastically the influence of the ads on the recipients. Each type of advertising can contain colloquial elements that maintain the stream of the informal dialogue or build a text, marked by the sociolinguistic characteristics of the everyday speech. It is about the strategy of a discurs which has its own effect in the practice.

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