Politikai kommunikáció és expresszivitás
Political communication and expressivity

Summary/Abstract: The article is an introductory piece of the special issue of Political Communication and Expressivity. Our aim is to convince readers of the importance of emotionally saturated political communication and the need to introduce new approaches to political communication. In our view, Roman Jakobson’s theory of functional communication is a good point of departure for understanding expressivity in political communication, but it is worth supplementing it with action theories that go beyond goal-rationality, such as the dramaturgical action developed by Goffman and ventilation known from psychology. Finally, we attempt to defi ne expressive political communication: expressivity is the aspect of communication that covers the communicator’s own relationship to the components of communication. Such communication might be strategic, which can be explained by goal oriented rational approaches. Psycho- and sociolinguistics might be helpful to explain expressivity beyond strategic communication.

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