Vox Pop – A populáris média politikaképe a 2010-es országgyűlési választási kampány idején
Vox Pop. The Political Image of Popular Media at the Time of the 2010 Election Campaign for Parliamentary Elections

Summary/Abstract: This article examines the 2010 General Elections campaign coverage of the Hungarian popular media. The aim is to take a snapshot of the way how popular media participates in the flow of political communication. The paper argues that popular media should be considered as a key component of the formation of political identity and it has a very important role in maintaining and encouraging political citizenship. The study is based on an empirical research which was designed to record the political agenda of daily tabloid papers, freesheets and online news portals in the 2010 Hungarian General Elections campaign. In addition, frameworks of the political agenda were also explored in order to see how political actors and issues were presented.

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