Internetes portálok médiaszociológiai és politológiai elemzése
A Media Sociological and Politological Analysis of Internet Portals

Summary/Abstract: The article explores how the increasingly popular online news media has become an integral part of the Hungarian media market. The scope of this paper is to investigate the existing frameworks used in media studies to conceptualize the online news media. As it is said that the traditional roles of media such as agenda-setter, watchdog and content provider are revisited in relation to the possibilities online media offer their readers in terms of participation. The study analyses the effects of online journals on long-standing journalistic traditions, norms and practices. The special focus of the article is to detect the potential influences on political communication. So, the character of political coverage in the online journals is also discussed. It is found that even in this highly interactive and participatory format, the online journalists are seeking to find new professional standards and tending to remain gatekeepers

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