CHANGES IN CONSUMER BEHAVIOR DURING COVID-19 PANDEMIC AS A STRATEGIC CHALLENGE FOR COMPANIES IN REPUBLIC OF NORTH MACEDONIA
CHANGES IN CONSUMER BEHAVIOR DURING COVID-19 PANDEMIC AS A STRATEGIC CHALLENGE FOR COMPANIES IN REPUBLIC OF NORTH MACEDONIA

Summary/Abstract: The new Covid-19 virus is spreading around the world, causing health and economic problems in almost all countries. People worldwide are trying to adapt themselves by changing the way they behave as citizens and consumers. This crisis has influenced unprecedented shocks to supply and demand, raising important changes in people’s behavior and spending. The demand is depended on consumer’s behavior, which undoubtedly underwent changes when the Covid-19 pandemic started. While isolating themselves, in most countries heavily impacted by Covid-19, consumers are stockpiling food and other essential items.Consumer behavior is a process of analyzing the reasons and the ways consumers act in the process of buying products and services. This paper analyses the changes in consumer behaviour in the period of the Covid-19 pandemic in the Republic of North Macedonia. By using survey method, relevant data are gathered and analyzed in correlation between the monthly income and the consumer’s behavior.

• Details
• Contents