FIRMS’ COMPETITIVENESS IN A COMPETITIVE ENVIRONMENT Cover Image

COMPETITIVITATEA FIRMELOR ÎN MEDIUL CONCURENŢIAL
FIRMS’ COMPETITIVENESS IN A COMPETITIVE ENVIRONMENT

Author(s): Laurențiu Radu
Subject(s): Business Economy / Management
Published by: Editura Academiei Române
Keywords: competitiveness; innovation; competitive strategies; competition; efficiency;

Summary/Abstract: The economic environment is dynamic and dominated by competition. The competitiveness of firms becomes a survival factor and a success criterion. Sustainable competitive advantages can be achieved through innovation and effective management strategies based on improving the products and quality of services.

  • Issue Year: 2013
  • Issue No: XIV
  • Page Range: 267-278
  • Page Count: 12
  • Language: Romanian
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