COMPETITIVITATEA FIRMELOR ÎN MEDIUL CONCURENŢIAL
FIRMS’ COMPETITIVENESS IN A COMPETITIVE ENVIRONMENT
Author(s): Laurențiu RaduSubject(s): Business Economy / Management
Published by: Editura Academiei Române
Keywords: competitiveness; innovation; competitive strategies; competition; efficiency;
Summary/Abstract: The economic environment is dynamic and dominated by competition. The competitiveness of firms becomes a survival factor and a success criterion. Sustainable competitive advantages can be achieved through innovation and effective management strategies based on improving the products and quality of services.
Journal: Anuarul Institutului de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor”
- Issue Year: 2013
- Issue No: XIV
- Page Range: 267-278
- Page Count: 12
- Language: Romanian
