ROLUL PUBLICITĂŢII GLOBALE ÎN PROMOVAREA AFACERILOR ECONOMICE INTERNAŢIONALE
The Role of Global Publicity in Promoting International Economic Affairs

Summary/Abstract: Business globalization is an irreversible phenomenon that has led companies, which reached the stage of maturity, to internationalize their business, an economic phenomenon, which led to a significant increase in advertising investment. At the market level there must considered the organizational and financial limits, which require standardization or adaptation strategies on the one hand and centralization or decentralization of decisions on the other hand, when the advertising message intended audience of several countries, in order to sell products or services.

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