Рецензия на монографията "Рекламни кампании във Фейсбук и Инстаграм"
A review of the monograph 'Advertising campaigns in Facebook and Instagram'
Author(s): Ventseslav BondikovSubject(s): Social Sciences, Fine Arts / Performing Arts, Essay|Book Review |Scientific Life, Visual Arts, Communication studies, Sociology, Book-Review, Film / Cinema / Cinematography, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: advertising campaign; marketing communications; Facebook; Instagram; influencers
Summary/Abstract: The monograph analyzes the social networks Facebook and Instagram and reveals the motives to use them as an advertising channel. The steps for a successful advertising campaign are examined – setting the correct goals, advertising frequency and reach, segmentation and positioning of the audience, ad content placement. Some of the most effective ad formats for the two social networks are analyzed, as well as influencer marketing.
Journal: Медиалог
- Issue Year: 2021
- Issue No: 10
- Page Range: 144-149
- Page Count: 6
- Language: Bulgarian