IS ADVERTISING A SOLUTION IN THE CURRENT TIMES OF ECONOMIC CRISIS?
IS ADVERTISING A SOLUTION IN THE CURRENT TIMES OF ECONOMIC CRISIS?

Summary/Abstract: As an after-effect of the global economic crisis, the world economyhas suffered major disruptions. Supply-demand relationship has been affectedboth economically and between advertising producers and their customers. Inthis context, the advertising market sought to exploit new means ofcommunication, using the latest production and promotion technologies for theiradvertising products. During the early stages of economic recession thepersuasive power of the advertising message is highly overrated, which cangenerate an increasing demand for advertising, while in latter stages ofrecession, it faces its own recession, due to budget cuts, reduction of the targetaudience and less spectacular results, while, paradoxically, customer demandsare much higher.

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