Гастрономията в развитието на туристическите дестинации в света
Gastronomy in the development of tourist destinations in the world

Summary/Abstract: The article considers gastronomy as a key aspect of the tourist activity. In the context of the rapid development of tourism and the increasing competition between the destinations, the subjects of the tourist market are in constant search of innovative approaches and new competitive advantages of their products and services. Gastronomy has the potential to increase the attractiveness of the tourist product and the destination as a whole. The gastronomic component is in line with current trends in consumer models such as the search for authenticity, creativity and gastronomic experience. The connection between gastronomy and the tourism industry is analyzed and the key advantages of gastronomy in tourism from the point of view of the main stakeholders are identified, such as increasing the competitive potential of the territory and gastronomic products; diversification of the local economy; flexibility to the phenomena of globalization and unification; reducing the impact of tourism on the environment, increasing its profitability; increasing the influx of tourists, etc.

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