Изграждане на нов концептуален модел за туристическо райониране в България – тенденции, критерии и подходи за управление
Building a new modeling model for tourism zoning in Bulgaria – trends, criteria and management approaches

Author(s): Teodora Rizova
Subject(s): Economy, Business Economy / Management, Economic development, Environmental interactions, Tourism
Published by: Нов български университет
Keywords: Tourist regions; Regional marketing; Specialization of tourist areas
Summary/Abstract: The report presents the new conceptual model for tourism zoning, criteria for defining the tourist areas and the main approaches for their management. Based on existing experience in Bulgaria and some other countries, it is proposed that the concept of tourism zoning should serve as a tool for the marketing of destinations and the creation of regional tourist products.

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