Metody badania komunikacji i mediów. Perspektywa teoretyczna i analityczna
Methods of communication and media researches. Theoretical and analytical perspective
Contributor(s): Anna Barańska-Szmitko (Editor)
Subject(s): Social Sciences, Language and Literature Studies, Media studies, Applied Linguistics, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Series: Uniwersytet Łódzki
- E-ISBN-13: 978-83-8220-430-8
- Print-ISBN-13: 978-83-8220-429-2
- Page Count: 330
- Publication Year: 2021
- Language: Polish
Wstęp
Wstęp
(Introduction)
- Author(s):Anna Barańska-Szmitko
- Language:Polish
- Subject(s):Social Sciences, Language and Literature Studies, Media studies, Communication studies, Sociology
- Page Range:9-12
- No. of Pages:6
(Neoklasyczna) analiza retoryczna George’a A. Kennedy’ego w perspektywie medioznawczej
(Neoklasyczna) analiza retoryczna George’a A. Kennedy’ego w perspektywie medioznawczej
((Neoclassical) rhetorical analysis of George A. Kennedy in the media science perspective)
- Author(s):Monika Worsowicz
- Language:Polish
- Subject(s):Language and Literature Studies, Media studies, Stylistics
- Page Range:15-30
- No. of Pages:16
- Keywords:rhetorical criticism; rhetorical analysis; neoclassical (neo-Aristotelian) method; George A. Kennedy; media coverage
- Summary/Abstract:The chapter describes the method of rhetorical analysis by George A. Kennedy and its modification to meet the needs of media analysis. It includes a discussion of the objectives and subject of research as well as methods of analysis, taking into account the possibilities and limitations that the tool created for the needs of biblical exegesis puts on the researcher of the content of contemporary media. The proposed approach can also be used by students when writing bachelor's and master's theses.
Jarosław Kurski, "Prezydent Obywateli" – analiza retoryczna
Jarosław Kurski, "Prezydent Obywateli" – analiza retoryczna
(Jarosław Kurski, “President of Citizens” - rhetorical analysis)
- Author(s):Monika Worsowicz
- Language:Polish
- Subject(s):Language and Literature Studies, Media studies, Stylistics
- Page Range:31-53
- No. of Pages:23
- Keywords:"Gazeta Wyborcza"; commentary; Jarosław Kurski; presidential election
- Summary/Abstract:The chapter contains a rhetorical analysis of a journalistic article entitled “President of Citizens” by Jarosław Kurski. The text published in “Gazeta Wyborcza” in November 2019 was a voice in the discussion on the candidates in the presidential election planned for 2020 in Poland. The analysis presents the publication as material in a specific issue of the journal, in the situational context (current socio-political events) and as a message with a specific persuasive purpose. The genological characteristics, composition and means of persuasion used by the author were established. In the final part of the analysis, observations related to the readers' reactions to the publication of “Gazeta Wyborcza” were also taken into account.
Retoryczna perspektywa badawcza reportażu telewizyjnego – uwagi teoretyczne
Retoryczna perspektywa badawcza reportażu telewizyjnego – uwagi teoretyczne
(The rhetorical research perspective of TV reportage - theoretical remarks)
- Author(s):Bogumiła Fiołek-Lubczyńska
- Language:Polish
- Subject(s):Theatre, Dance, Performing Arts, Media studies, Film / Cinema / Cinematography
- Page Range:55-67
- No. of Pages:13
- Keywords:Television report; TV documentary; media; journalism; television; rhetoric; invention; disposition; elocution film rhetoric; rhetorical analysis
- Summary/Abstract:In this article, I present the possibility of applying a rhetorical research perspective to the analysis of audio-visual cultural texts of a documentary nature. The group of these texts includes reportage that is created today for the needs of television and is made both by journalists and film directors. The use of rhetoric as a method of researching these reports sets the general direction of research on audio-visual text and shows an affinity with rhetoric used in literary studies. Research on the rhetoric of television reportage – is understood as a study of how the rules of neoclassical rhetoric are used to create an effective statement. It concerns the study of the composition of the audio-visual text, the way of argumentation, persuasiveness and the "author's message". The rhetorical analysis allows you to check whether the reportage has been constructed correctly, and whether the structure has formally attractive features. Rhetoric examines the relationship between what is workshop and what is artistic in the media coverage.
Od pomysłu do realizacji. Retoryczna analiza telewizyjnego filmu dokumentalnego Michała Fajbusiewicza i Waldemara Piaseckiego pt. „Moja Misja”
Od pomysłu do realizacji. Retoryczna analiza telewizyjnego filmu dokumentalnego Michała Fajbusiewicza i Waldemara Piaseckiego pt. „Moja Misja”
(From idea to realization. Rhetorical analysis of the TV documentary by Michał Fajbusiewicz and Waldemar Piasecki entitled “My Mission”)
- Author(s):Krzysztof Grzegorzewski
- Language:Polish
- Subject(s):Media studies, Film / Cinema / Cinematography
- Page Range:68-89
- No. of Pages:22
- Keywords:Television report; TV documentary; media; journalism; television; rhetoric; invention; disposition; elocution
- Summary/Abstract:The chapter is an analysis of the TV documentary “My Mission” directed by Michał Fajbusiewicz and Waldemar Piasecki. The author decided to analyze the film using the theory of classical rhetoric, focusing the reader's attention on the composition. The text is divided into three parts: invention, disposition and elocution. Invention means: collecting journalistic material for publication through: journalistic interview (its broad and narrow definition), research of sources in the form of books, press texts, historical documents, social life documents and cultural texts as well. Disposition means: organizing the material according to the principles of journalistic art and in accordance with the artistic vision of the authors of the film (especially Fajbusiewicz). Elocution is expressed in the linguistic, visual and audial aspect of the film, reduced to typical rhetorical traces and figures.
Podstawy komunikatywistycznej analizy genologicznej
Podstawy komunikatywistycznej analizy genologicznej
(The basics of communicative genological analysis)
- Author(s):Rafał Siekiera
- Language:Polish
- Subject(s):Language and Literature Studies, Applied Linguistics, Communication studies
- Page Range:91-126
- No. of Pages:36
- Keywords:Communicative grammar; communicativism; lingustic genology; speech genre; speech act
- Summary/Abstract:The chapter presents the most important assumptions of the new method of speech genres research. It can be included in the area of linguistic genology, and is based on communicative grammar. The basis of the method is the assumption that the genre of utterance can be perceived as a standard scenario, including both the circumstances of creating the text and its structure, typical participants of communication acts in which the text appears, or elements constituting signals that trigger the script during the reception and interpretation of the utterance. This allows the researcher to characterize given scenario and to identify deviations from it in specific texts. Textual representations of genres can also be studied on three levels of communication (distinguished by Michael Halliday, and then also by communicativists): ideational, interactive and textual.
Komunikatywistyczna analiza genologiczna w praktyce na przykładzie badania telewizyjnych serwisów informacyjnych
Komunikatywistyczna analiza genologiczna w praktyce na przykładzie badania telewizyjnych serwisów informacyjnych
(Communicative genological analysis in practice on the example of research on TV news)
- Author(s):Rafał Siekiera
- Language:Polish
- Subject(s):Language and Literature Studies, Media studies, Applied Linguistics
- Page Range:127-155
- No. of Pages:29
- Keywords:Communicative grammar; communicativism; lingustic genology; speech genre; speech act
- Summary/Abstract:The analysis of selected TV news services presented in this chapter illustrates the implementation of some of the assumptions of communicative genological analysis. The author focuses on the characteristics of news services as a genological scenario, defining its typical components - the circumstances of its creation, the arrangement of its structure, script participants, signals triggering the scenario (recognized by the recipient and influencing his interpretive attitude with regard to genre interpretation). Individual elements are presented in the form of sequences of predicate-argument systems - in accordance with the assumptions of communicativism, this is how standard scenarios, which are part of linguistic and social competence, can be written.
Przełożenie metod badania sztuk wizualnych na sztukę audialną – metoda krytyczna Edmunda Feldmana w badaniu artystycznego dzieła radiowego
Przełożenie metod badania sztuk wizualnych na sztukę audialną – metoda krytyczna Edmunda Feldmana w badaniu artystycznego dzieła radiowego
(Adaptation the methods of researching visual arts into audio art - Edmund Feldman's critical method in the study of an artistic radio work)
- Author(s):Natalia Kowalska-Elkader
- Language:Polish
- Subject(s):Fine Arts / Performing Arts, Media studies, Communication studies
- Page Range:157-167
- No. of Pages:11
- Keywords:Feldman’s method; feature; audio experiment; radio drama; analysis of radio work
- Summary/Abstract:The main aim of this chapter is to describe Feldman's critical method and then to adapt it into artistic radio genres. The four-stage method is described in the first part of the text, and in the second part it is adapted to the radio field in the context of research into sound and radio art, as well as in relation to radio criticism.
Reportaż artystyczny, słuchowisko eksperymentalne i eksperyment radiowy analizowane metodą krytyczną Edmunda Feldmana
Reportaż artystyczny, słuchowisko eksperymentalne i eksperyment radiowy analizowane metodą krytyczną Edmunda Feldmana
(Feature, experimental radio drama and radio experiment analyzed with Edmund Feldman's critical method)
- Author(s):Natalia Kowalska-Elkader
- Language:Polish
- Subject(s):Fine Arts / Performing Arts, Media studies
- Page Range:168-176
- No. of Pages:9
- Keywords:Feldman’s method; feature; audio experiment; radio drama; analysis of radio work
- Summary/Abstract:The chapter analyzes radio works using Feldman's critical method in adaptation to the ground of audio works. In order to fully reflect its assumptions, as well as the variety of artistic radio forms, three programs of different genres are analyzed: the experimental radio drama “Shell Shock” by Tomasz Plata, the artistic radio documentary “There is Something Behind Every Door” by Joanna Dąbrowska-Zadrowska and Witold Zadrowski and the radio experiment 86400 “Seconds Time Zones” by Chantal Dumas .
Technika analizy i sposób opisu artystycznych gatunków radiowych
Technika analizy i sposób opisu artystycznych gatunków radiowych
(Technique of analysis and description of artistic radio genres)
- Author(s):Joanna Bachura-Wojtasik, Kinga Sygizman
- Language:Polish
- Subject(s):Language studies, Fine Arts / Performing Arts, Media studies
- Page Range:177-186
- No. of Pages:10
- Keywords:documentary material; fictional material; creativity; basic editing; enriched editing
- Summary/Abstract:The chapter discusses a research technique that allows to define in narrative audio forms the relationship between "truth" and "fabrication", the style of the pieces, the rhetoric of editing, and the composition of the audio works. It presents the division - the determinant of which has been editing – that take into account the creative processing of facts and the use of content of different origin and status in a radio documentary and radio play.
Dokument(alność) a kreacyjność artystycznych audycji radiowych autorstwa Katarzyny Michalak i Marty Rebzdy
Dokument(alność) a kreacyjność artystycznych audycji radiowych autorstwa Katarzyny Michalak i Marty Rebzdy
(Documentary and creativity of radio features by Katarzyna Michalak and Marta Rebzda)
- Author(s):Joanna Bachura-Wojtasik, Kinga Sygizman
- Language:Polish
- Subject(s):Fine Arts / Performing Arts, Media studies, Communication studies
- Page Range:187-199
- No. of Pages:13
- Keywords:creativity; documentary; editing; artistic radio genres; Katarzyna Michalak; Marta Rebzda
- Summary/Abstract:The chapter analyzes audio narratives: radio plays, documentaries, features by Katarzyna Michalak and Marta Rebzdy, based on the category of artistic processing of facts and classification of editing. It answers the question about the authors' attitude to facts and indicates the relations in which documentary and fictional elements remain. The creative organization of the audio material may take various forms, determined by the content of the story and the author's idiostyle.
Konstruowanie profilu ideologicznego jako metoda badania dyskursu politycznego
Konstruowanie profilu ideologicznego jako metoda badania dyskursu politycznego
(Constructing an ideological profile as a method of researching political discourse)
- Author(s):Anita Filipczak-Białkowska
- Language:Polish
- Subject(s):Politics / Political Sciences, Language and Literature Studies, Communication studies
- Page Range:203-233
- No. of Pages:31
- Keywords:Speech acts; comminicative grammar; discourse analysis; ideology; ideological discourse; political discourse
- Summary/Abstract:The chapter describes the author's method of analyzing ideological discourse on the example of political discourse. The purposes for which it is intended require taking into account the fact that there is a common research area of linguistics and political science. Starting from a systematic analysis of linguistic means (carried out in accordance with the assumptions of communicative grammar), the data obtained in this way is combined with the relevant aspects of ideological constructs. As a result of this operation, an ideological profile is created, precisely characterizing the views of the examined subject (person, group, institution). The method can be used to study extensive material databases as well as individual messages showing an ideological load, allowing for a clear presentation of results in the form of tables and graphs.
Eklektyzm ideologiczny partii politycznych, czyli profil ideologiczny w praktyce
Eklektyzm ideologiczny partii politycznych, czyli profil ideologiczny w praktyce
(Ideological eclecticism of political parties – the ideological profile in practice)
- Author(s):Anita Filipczak-Białkowska
- Language:Polish
- Subject(s):Politics, Applied Linguistics, Communication studies
- Page Range:234-252
- No. of Pages:19
- Keywords:Speech acts; communicative grammar; ideology; political discourse; 4th Republic of Poland; The Law and Justice
- Summary/Abstract:The chapter presents the course and results of the project aimed at diagnosing Polish political discourse. The research sought answers to the question: "Does the Polish party system show ideological differentiation?". The obtained results confirmed the formulated research hypothesis, according to which the parties operating in the Polish political system during the so-called The Fourth Republic of Poland was diverse in terms of the ideology represented. Analytical work was carried out on the basis of an extensive material base consisting of texts of parliamentary debates. The project used the method of ideological discourse analysis based on the assumptions of communicative grammar and taking into account the common research area of linguistics and political science.
Dyskursywna analiza wizerunku realizowana na materiale empirycznym
Dyskursywna analiza wizerunku realizowana na materiale empirycznym
(Discursive analysis of image realized on the empirical material)
- Author(s):Anna Barańska-Szmitko
- Language:Polish
- Subject(s):Language and Literature Studies, Applied Linguistics, Communication studies
- Page Range:253-281
- No. of Pages:29
- Keywords:Image; image research; discourse analysis; constructivism; methods of image researches
- Summary/Abstract:The method of discursive image analysis realized on the empirical material was presented in this chapter. It is AN authorial method of image research which combines social sciences research methods with linguistics methodological solutions. This chapter presents the aim of the method, the range of research subjects, material, elements of research procedure, analytical tools, capabilities and limitations of the method.
Wizerunek Wojciecha Drewniak w jego książkach „Historia Bez Cenzury”. Dyskursywna analiza cech wizerunkowych „pasjonat” oraz „ma dużą wiedzę historyczną”
Wizerunek Wojciecha Drewniak w jego książkach „Historia Bez Cenzury”. Dyskursywna analiza cech wizerunkowych „pasjonat” oraz „ma dużą wiedzę historyczną”
(Image of Wojciech Drewaniak in his books “History Without Censorship”. Discursive analysis of image traits: “passionate” and “has great historical knowledge”)
- Author(s):Anna Barańska-Szmitko
- Language:Polish
- Subject(s):Media studies, Communication studies, Sociology of Culture
- Page Range:282-307
- No. of Pages:26
- Keywords:Image; expert; YouTube; YouTuber; discourse analysis; popular science discourse
- Summary/Abstract:The aim of the chapter is to illustrate the method of discursive analysis of image realized on the empirical material on the example of a research related to Wojciech Drewaniak – YouTuber and author of books from the “History Without Censorship” series. Two among over a dozen image traits were analyzed. The key features of communicating the “passionate” features turn out to be emphasizing the importance of the topics covered; while communicating knowledge ("has great historical knowledge") is realized through mentioning dates and historical details.
Studium przypadku jako metoda badania procesów zachodzących w komunikacji społecznej
Studium przypadku jako metoda badania procesów zachodzących w komunikacji społecznej
(The Case Study as a Method of Studying the Processes on a Field of Social Communication)
- Author(s):Błażej Filanowski
- Language:Polish
- Subject(s):Media studies, Communication studies
- Page Range:309-316
- No. of Pages:8
- Keywords:Case study; Communication Studies; Media; Media event
- Summary/Abstract:The chapter discusses the case study as a method used in research on complex and processual phenomena in the area of social communication. The author points to the methodological diversity which becomes a challenge for the researcher choosing those methods. Taking into account existing theoretical concepts in the proposed research process is one of the key decisions that he or she must make. This problem is analyzed on the examples of four research attitudes distinguished by Hans-Gerd Ridder.
Badanie performansu kulturowego jako czynnika wpływającego na selekcję informacji przez media
Badanie performansu kulturowego jako czynnika wpływającego na selekcję informacji przez media
(Study: Cultural Performance as a Factor Influencing the Selection of Information by the Media)
- Author(s):Błażej Filanowski
- Language:Polish
- Subject(s):Social Sciences, Media studies, Sociology of Culture
- Page Range:317-326
- No. of Pages:10
- Keywords:Case study; Cultural performance; Media event
- Summary/Abstract:The purpose of this chapter is to analyze the challenges in the practical use of the case study method faced by the researcher. The problem is discussed on the example of action informally entitled "Wolno fotografować" (It’s allowed to take photos) perform in 2006 in Lodz. In this case, particular attention was paid to the effectiveness of the performance, which initiated long-term cooperation between local institutional media and urban activists.
