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Series:Uniwersytet Łódzki

Result 1-20 of 337
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(Dy)fuzje. Związki literatury i sztuki w Polsce po 1945 roku
15.00 €

(Dy)fuzje. Związki literatury i sztuki w Polsce po 1945 roku

Author(s): Tomasz Bocheński,Magdalena Lachman,Paweł Polit,Michalina Kmiecik,Daniel Muzyczuk,Andrzej Niewiadomski,Dariusz Pachocki,Agnieszka Rejniak-Majewska,Paweł Stangret,Justyna Staroń,Anna Śliwa,Beata Śniecikowska,Aleksander Wójtowicz,Tomasz Załuski / Language(s): Polish

The publication is the result of a project implemented at the Łódź Museum of Art in cooperation with the University of Łódź Department of the 20th- and 21st-Century Literature. The case-study research focused on the phenomena that indicated artists' attachment to different variants of the avant-⁠garde principle of the integration of arts. They also emphasized the convergence of artists' aspirations in Poland after 1945 in various sociopolitical, institutional and even social contexts.The book deals with alliances and analogies within visual arts and literature – both beyond their traditionally obeyed formulas, and within conventionally respected and honoured limits. The authors of the collected texts try to capture the reciprocity of artistic stimulation in the dissemination of specific ideas, and at the same time they are interested in positional and paradigmatic shifts in the perception of seemingly well-known issues; in other words, in everything that lies in the semantic potential of the title “(dif)fusion”.“This volume has a distinct innovative trait – both at the level of discovering and revealing new ideas (where phenomena subjected to little or no research are examined) and in the area of repetition (where discussion covers decently researched topics). [...] There is also, so to speak, a cognitive section in it. On the one hand, there are contributions to the work of very famous and well-known artists (Białoszewski, Brzozowski, Buczkowski, Czycz, Haupt, Kantor, Peiper, Strzemiński, Themerson), while on the other we receive competent texts devoted to artists and phenomena that are less popular or virtually unknown (Bruszewski, Dłużniewski, Kryszkowski, Partum or underground art magazines – artzines). Inevitably, these first contributions require engaging in a kind of agon with antecedent research, while the latter constitute an intellectual novelty somewhat in and of itself. This combination seems very refreshing for the message of the entire publication.” From the review by dr hab. Piotr Łuszczykiewicz, prof. UAM

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Advances in Contemplative Social Research
11.00 €

Advances in Contemplative Social Research

Author(s): Krzysztof T. Konecki / Language(s): English

This book is unique and audacious, and fits very well with current tendencies within qualitative research. It introduces new, fresh threads to questions and concerns that are highly significant for contemporary social sciences. The formulated conclusions go beyond directly methodological issues, posing key philosophical questions to the whole project of Western sociology.Grażyna WoronieckaFrom the review of the bookDeep contemplation of the situation could be the epistemological choice for social scientists. It is a fundamentally different approach to the research, where the investigator is researching the object but also the situation of research and her-self/him-self. Contemplating is a dual way of the approaching the truth. It does not mean that the researcher is mentally divided; just the opposite, she/he wants to be complete and achieve the unity of being as a researcher-human being and an element of the situation (psycho-social and historical). Contemplating enables researchers to see how the mind works and creates the images and reports from the field – what is available for the mind and what is silent or repressed because of the dominating rhetoric of description and rhetoric of feeling?... Contemplation is not only analysis, it is also an ethical choice of stopping here and now to see the situation clearly and reporting it with the all reservations that could be the result of the mindfully-observed interaction of mind, self, and situation at one historical moment.From the Introduction

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Akademicki spin off. Wiedza, zasoby i ścieżki rozwoju
6.00 €

Akademicki spin off. Wiedza, zasoby i ścieżki rozwoju

Author(s): Paweł Głodek / Language(s): Polish

Academic spinoffs are enterprises created by former or current staff members of scientific institutions which construct their market offering based on elements of scientific knowledge.They are an important component of modern economy, creating a channel for transferring scientific knowledge into practice.The publication presents academic spinoffs focusing on the intensity of the use of scientific and business knowledge, and analyzing the configuration of their resources and market offering structure. Author's interviews with the owners of selected academic spinoffs show this category of enterprises in a realistic manner which reflects their existing operational diversity.The monograph proposes a categorization of academic spinoffs and offers a detailed description and analysis of each category. Typical development paths have also been presented.The resulting image of academic spinoffs is far from that of the fastest-growing international companies which have spun off from the world’s leading universities. However, it shows the complexity of entrepreneurs' attitudes and activities. It also underscores the ongoing processes of learning and external knowledge acquisition, as well as the link between the use of knowledge and the entrepreneurial process.

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Aleksander Wat. JA z jednej strony i JA z drugiej strony mego mopsożelaznego piecyka
12.00 €

Aleksander Wat. JA z jednej strony i JA z drugiej strony mego mopsożelaznego piecyka

Author(s): Krystyna Pietrych / Language(s): Polish

The publication, according to Krystyna Pietrych’s original concept, consists of the following parts: the introduction, Between Parody and Prophecy, presenting the most important interpretative tropes of the poem; facsimiles of Pug Iron Stove (JA z jednej strony i JA z drugiej strony mego mopsożelaznego piecyka) from 1920, a modernized edition of the Stove together with an editorial commentary and footnotes, the version of the poem published in Ciemne świecidło (1968), and the text A Bit on the “Stove” (Coś niecoś o “Piecyku”), which is Wat’s authorial commentary on the early work. Illustrations by Wojciech Grabowski provide a special complement to the whole work. They are the result of many years of the artist’s fascination with the extraordinary poem and a suggestion of its visual interpretation. The book as a whole offers a contextual and multifaceted reading of one of the most enigmatic texts of Polish Modernism.

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Analityzmy leksykalne i ich syntetyczne odpowiedniki w prasie
0.00 €

Analityzmy leksykalne i ich syntetyczne odpowiedniki w prasie

Author(s): Katarzyna Burska / Language(s): Polish

W książce przedstawiono obecne we współczesnej prasie analityczne konstrukcje leksykalne, które mają syntetyczne odpowiedniki. Praca ma charakter analityczno-materiałowy, zbiera dotychczasową wiedzę na temat tytułowego zjawiska. Autorka poddała obserwacji materiał pochodzący z wybranych periodyków polskich o zróżnicowanej tematyce i przeznaczonych dla różnego kręgu odbiorców. Treści teoretyczne łączą się z analizą zgromadzonych przykładów pod względem strukturalnym, semantycznym i pragmatycznym. Publikacja przynosi odpowiedź na pytania, z jakich komponentów zbudowane są analityzmy leksykalne mające jednoelementowe odpowiedniki, jakie relacje znaczeniowe zachodzą między omawianymi jednostkami, jakie kompetencje nadawczo-odbiorcze są wymagane do właściwego odczytywania peryfraz i ich ekwiwalentów oraz jakie funkcje przypisywane są konstrukcjom analitycznym i syntetycznym we współczesnych periodykach.

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Analiza pretranslatorska tekstu jako pierwszy etap tłumaczenia poetyckiego
10.00 €

Analiza pretranslatorska tekstu jako pierwszy etap tłumaczenia poetyckiego

Author(s): Anna Bednarczyk / Language(s): Bulgarian,Polish

The reason is what makes me as a translator look for possible linguistic counterparts and carry out transformations, and the goal is what I want to achieve by implementing these manipulations. Specifying the goal is connected with defining one’s own translational motivation, which results in making conscious choices in the process of translation. From Conclusion “There has been no monograph in the Polish literature on translation which would analyze literary texts as source material from the perspective assumed by the Author” (particularly in regard to the Russian-Polish section of the analysis, based on the Author's own translations) … The currently available body of published work devoted to translation techniques (including pretranslatory analysis) is concerned exclusively with specialized – as opposed to literary – translation. This shortcoming in the field of translation didactics has now been addressed by Anna Bednarczyk’s book. From the review by prof. dr hab. Dorota Urbanek

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Andrzej Stasiuk. Istnienie
10.00 €

Andrzej Stasiuk. Istnienie

Author(s): Adrian Gleń / Language(s): Polish

The brilliant story by Adrian Gleń is an invitation to a special journey through the life and work of one of the most famous contemporary Polish writers. Work and life have been shown here as a kind of unity close to the formula of life-writing. The author argues that, with Stasiuk, literature is a record of life and a means for articulating the secrets of existence. He tracks the existential and metaphysical themes enmeshed in this manner of writing, such as the phenomenon of nothingness and death, the fascination with light, the periphery and emptiness, the desire to discover the world through the senses or the apotheosis of existence. Gleń's personal style reconciles literary expertise with his experience as an admirer of Stasiuk's work.

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Antropolog jako audytor wewnętrzny
0.00 €

Antropolog jako audytor wewnętrzny

Author(s): Łucja Lange / Language(s): Polish

Książka przybliża zarówno obszar zainteresowań antropologii kulturowej, jak i zakres działania audytu wewnętrznego. Autorka, były audytor wewnętrzny, a obecny antropolog kultury, zauważa podobieństwa między tymi dwoma dziedzinami i pragnie zwrócić na nie uwagę absolwentów, studentów oraz kandydatów na studia, wskazując jednocześnie ciekawą możliwość zatrudnienia. Swoje rozważania kieruje także do samych audytorów wewnętrznych, którym proponuje wartościową wiedzę z zakresu antropologii kulturowej, jako przydatne narzędzie ułatwiające pracę szczególnie w środowisku korporacji międzynarodowych. W świecie, w którym coraz częściej kładzie się nacisk na procedury, etyczność badań, jakość oraz mierzalność i policzalność — warto zastosować szerszą perspektywę i badać organizacje na sposób antropologiczny, nie tylko ekonomiczno-prawny. Książka została napisana w sposób odzwierciedlający tok badań – wprowadza czytelnika w zamysł autorki, przybliża inspiracje stojące za takim wyborem tematu, a następnie prezentuje drogę, jaką autorka przeszła z badanymi –od prezentacji antropologii kulturowej oraz audytu wewnętrznego, przez skoncentrowanie na pracy etnologów zatrudnionych w korporacjach aż do rozważań o możliwości zatrudnienia absolwentów antropologii kulturowej w audycie. Książka prezentuje ciekawą perspektywę praktyka, który zyskując wiedzę i doświadczenie etnologiczne, zauważa przydatność tychże w pracy audytora wewnętrznego i dzieli się swoimi spostrzeżeniami, nakierowując czytelnika na te podobieństwa i oczekując aktywnego odczytywania treści.

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Apokryficzność i ekfrastyczność jako komplementarne poetyki intertekstualne
13.00 €

Apokryficzność i ekfrastyczność jako komplementarne poetyki intertekstualne

Author(s): Julia Dynkowska / Language(s): Polish

The thesis The Apocryphal and the Ekphrastic as a Complementary Intertextual Poetics discusses the relation of the ekphrastic and apocryphal components in various ekphrastic texts based on the visual works of art. The dissertation is divided into 4 analytical chapters preceded by the theoretical introduction in which the categories of apocryphon and ekphrasis are presented. Furthermore, in this section two types of apocryphal and ekphrastic complementarities are proposed (apocryphal ekphrases/apocryphal ekphrastic texts and ekphrastic apocrypha). Examples of those complementarities are presented, analyzed and interpreted in the following sections. The intention behind the analysis in aforementioned sections is to prove the usefulness of category of an apocryphon in the ekphrastic studies. ‘The apocryphal’ provides suggestive conceptualization of animations and narrative augmentations of paintings and photographs inscribed in the ekphrases. What is more, there is an essential feature which connects all of the texts presented in this paper – each of them concerns the loss of ‘innocent look’ at the visual pre-texts, ways of thinking produced by them, canonical interpretations and idealizations of works of art, their authors and captured scenes or figures. Apocryphal-ekphrastic rewriting enables canonical artworks to be seen not only as aesthetical, but also (perhaps above all) ethical objects.

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Archaeology on Medieval Knights’ Manor Houses in Poland
13.00 €

Archaeology on Medieval Knights’ Manor Houses in Poland

Author(s): Anna Marciniak-Kajzer / Language(s): English

The relicts of medieval knights’ manor houses in Poland today are so called “grodziska stożkowate” (motte) – the anonymous hills having in themselves remnants of wooden buildings, exceptionally made of stone or brick and numerous tiny artifacts being the trace of the past household equipment. Unlike to the castles they are not so often visited but more often destroyed. The book presents the image of medieval knights’ manor houses, which we know due to archaeological excavations carried on for half a century. Description of buildings household equipment and movables used by the people of the past was completed by transfers from written sources which allows for better understanding the live of medieval knights’ family.

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Arteterapia dla dzieci i młodzieży. Scenariusze zajęć
10.00 €

Arteterapia dla dzieci i młodzieży. Scenariusze zajęć

Author(s): Wiesław Karolak / Language(s): Polish

“Art Therapy for Children and Adolescents. Class Scenarios” can provide valuable help for teachers, educators, methodologists, art therapists as well as for students of various pedagogical specialties, artistic education and art therapy. This publication can be used as a guidebook by everyone who conducts different groups of classes and is looking for simple and attractive methods of work that induce the joy of creating in the participants and increase the effectiveness of creative activities. The book consists of two parts. The first has a theoretical and introductory character – it serves to expand and systematize one’s knowledge about art therapy. The second part contains scenarios of classes with photographic documentation, included in three thematic blocks: Senses, Four Seasons and Interactions. The participants of the workshops can be preschool and school children as well as high-school students.

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Arystoteles na nowo odczytany
0.00 €

Arystoteles na nowo odczytany

Author(s): Elżbieta Jung / Language(s): Polish

Prezentowana książka jest efektem wieloletnich badań dotyczących wyjątkowego okresu w historii nauki średniowiecznej, mianowicie początków fizyki matematycznej. Składaj się na nią dwie części: monografia, w której autorka odpowiada na pytanie, czy czternastowieczna fizyka matematyczna, inspirowana nominalistyczną. filozofią Wilhelma Ockhama, doprowadziła do zerwania z jakościową fizyką Arystotelesa już w wieku czternastym, oraz tłumaczenie Kwestii o ruchu Ryszarda Kilvingtona – jednego z twórców szkoły Oksfordzkich Kalkulatorów. W swoich kwestiach Kilvington podejmuje analizę zagadnienia zmian, rozumianych, zgodnie z definicją. Arystotelesa, jako ruch przestrzenny, zmiany jakościowe oraz ilościowe w ujęciu nominalistycznym, czyniąc matematykę właściwym językiem opisu przyrody. Jakiego rodzaju są te „obliczenia” i jakie dzięki nim osiągamy rezultaty, Czytelnik dowie się z lektury obydwu części tej książki.

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Arytmetyka codzienności. Antropologiczna analiza rachunków domowych
10.00 €

Arytmetyka codzienności. Antropologiczna analiza rachunków domowych

Author(s): Katarzyna Orszulak-Dudkowska / Language(s): Polish

The book analyzes economic and everyday anthropology. On the basis of unpublished source materials – private copybooks with household bills kept for many years by three women of different professional and family background and under somewhat different cultural conditions – the author has conducted an interesting anthropological analysis of Polish housewives in the post–World War II and post-1989 periods.The monograph presents everyday activities related to housekeeping, discusses the kinds of products and services most often bought, eating and consumption habits, residence patterns, rules of body care and hygiene, forms of spending free time, as well as worldview, attitude towards religion and to the Polish cultural tradition.The target audience of the publication are social life researchers: anthropologists, sociologists, economists and experts in cultural studies. Other readers who look for an unconventional and meticulous reflection on Polish everyday life of the last sixty years can also find the book interesting.

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Atlas polskiego handlu wartością dodaną. Eksport
0.00 €

Atlas polskiego handlu wartością dodaną. Eksport

Author(s): Aleksandra Nacewska-Twardowska / Language(s): Polish

The atlas aims to bring the reader closer to the basic theoretical issues related to global value chains and value-added trade and to present statistical data on Polish exports in graphic form. The recent economic history of Poland is a model example of how transformation, liberalization of the economy and regional integration processes (joining the EU common market) affect the structure and trade turnover. The complexity of available data is a factor which may particularly discourage deepened studies of international trade concerning gross or value added. Therefore, the atlas contains a series of maps that illustrate the evolution of phenomena related to foreign exchange. Maps allow presenting information on both the extent and intensity of Poland's exports. Besides, for each branch, information on the participation and position of Poland in global value chains has been presented.

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Au carrefour des esthétiques. Rachilde et son écriture romanesque 1880-1913
0.00 €

Au carrefour des esthétiques. Rachilde et son écriture romanesque 1880-1913

Author(s): Anita Staroń / Language(s): French

Rachilde, qui a toujours aimé les poses et les effets théâtraux, a le don de se dérober à des affirmations catégoriques lorsque l’on en vient à l’analyse de son œuvre. Elle présente à ses lecteurs des visages multiples et contradictoires. Aussi n’est-il pas étonnant que les chercheurs arrivent, dans leurs analyses, à des conclusions très variées. En fonction de la perspective choisie, ils peuvent, en effet, découvrir une facette parmi plusieurs de cette personnalité miroitante. Cependant, l’œuvre de Rachilde est le plus souvent perçue comme représentative de la Décadence ; la présente étude entreprend de la montrer également tributaire d’autres esthétiques. Après des débuts décadents, la romancière trouva sa place au sein du mouvement symboliste, avant de s’intéresser au concept du roman d’aventure.

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Autobiography-Biography-Narration. Research Practice for Biographical Perspectives
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Autobiography-Biography-Narration. Research Practice for Biographical Perspectives

Author(s): / Language(s): English

This volume includes eight complementary articles that relate to the empirical, methodological, analytical, interpretive and theoretical aspects of the narrative-biographical research. The basic linking assumption of these works is a departure from the trend, still dominant in Poland and especially visible in the social sciences, modeled on the ideas taken from the natural sciences. The co-authors of Autobiography―Biography―Narration, positioning themselves between their source areas of knowledge (pedagogy, psychology, anthropology, sociology and literary studies) and a transdisciplinary auto/biographical research plane, pick up as their starting point the processual perspective of the socio-cultural world, whose central element is the active subject as the creator of his/her own biography. Suchassumptions (expressed explicitly and implicitly) provided the basis forreports on the Authors’ own research projects (cf. in particular the textsby Karolina Dudek and Anna Kurpiel) and a framework for ordering the purely theoretical aspects of narrative-biographical studies (cf. the articleby Katarzyna Gajek).

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Autorzy kina europejskiego VII
11.00 €

Autorzy kina europejskiego VII

Author(s): / Language(s): Polish

“Authors of European Cinema VII” is the seventh volume in series of books presenting work of European directors. In sixteen articles Polish film scholars representing several universities and generations describe various body of work and bring closer directors of many nationalities, tastes and inclinations, some acclaimed and famous, some unrightfully forgotten, some caught in the process of gaining fame and recognition. Subsequent articles depict following artists: Amelio Gianni, Valerio Zurlini, Luis Garcia Berlanga, Juan Antonio Bardem, Vilgot Sjöman, Bo Widerberg, Jack Clayton, Joe Wright, Nuri Bilge Ceylan, Zeki Demirkubuz, Werner Herzog, Margarethe von Trotta, Leos Carax and Walerian Borowczyk. // Tom, który oddajemy w ręce czytelniczek i czytelników jest już siódmym z międzywydawniczej serii, zainicjowanej przez filmoznawców łódzkich w latach 90. i podjętej przez Instytut Sztuk Audiowizualnych UJ w kolejnych dekadach. Proponujemy autorskie interpretacje twórczości zarówno reżyserów zasłużonych, niekiedy nieco niesłusznie zapomnianych, jak też przedstawicieli młodszego pokolenia, dotychczas nieobecnych w polskim piśmiennictwie naukowym. Wybrane kinematografie europejskie reprezentują pary twórców, bohaterów tomu: Włochy – Amelio Gianni i Valerio Zurlini, Hiszpanię Luis Garcia Berlanga i Juan Antonio Bardem, Szwecję Vilgot Sjöman i Bo Widerberg, Anglię Jack Clayton i Joe Wright, Turcję Nuri Bilge Ceylan i Zeki Demirkubuz, Niemcy Werner Herzog i Margarethe von Trotta, a Francję Leos Carax i Walerian Borowczyk.

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Bariery we współpracy jednostek samorządu terytorialnego miejskich obszarów funkcjonalnych. Przykład województwa łódzkiego
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Bariery we współpracy jednostek samorządu terytorialnego miejskich obszarów funkcjonalnych. Przykład województwa łódzkiego

Author(s): Małgorzata Żak-Skwierczyńska / Language(s): Polish

Representatives of science and practicians have for years been looking for ways to shape durable competitive advantages of the country's economy. Their goal has been to find out what actions taken under development policy lead to increasing the competitiveness of individual territories.The territorial and integrated approach to development is increasingly breaking through, which in practice has been reduced to functional areas, including urban functional areas, consisting of the central city and its surroundings, which is the area for the interactive spread of phenomena and processes occurring in the centre.Unfortunately, blockades within urban functional areas have a negative impact on building competitive advantages based on modern factors which rely on human and territorial capital.The publication discusses the cooperation of local government units in Łódź Voivodeship with various partners within urban functional areas, with particular regard to barriers which translate into joint actions for the development of cities and their surroundings.The assessment of the phenomena occurring in this area has made it possible to formulate recommendations for further intervention aimed at improving the cooperation.The results of the research undertaken show particular utility for social and economic development of various territories and can be a starting point for the formulation and implementation of solutions to build relationships between various entities participating in the development processes.

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Bejelentők védelme a munkahelyen a Visegrádi Csoport országaiban, Franciaországban és Szlovéniában – módosítási javaslatok
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Bejelentők védelme a munkahelyen a Visegrádi Csoport országaiban, Franciaországban és Szlovéniában – módosítási javaslatok

Author(s): Zbigniew Hajn,Dagmara Skupień / Language(s): Hungarian

A monográfia nemzetközi jogi szakértői csoport által, a Nemzetközi Visegrádi Alapból finanszírozott „Bejelentők védelme a munkahelyen a Visegrádi Csoport országaiban, Franciaországban és Szlovéniában (WhistlePro)” témájú Visegrádi Grant (21930021 sz.) keretében lefolytatott kutatások eredményét mutatja be. A projekt fő célja az volt, hogy megvizsgálja a bejelentők védelmének jogi szabályozását a tanulmány által érintett országok vállalataira és más magánés közintézményekre vonatkozóan, majd felhívja a figyelmet a bejelentők védelméről szóló, 2019. október 23-i 2019/1937/EU irányelv nemzeti jogba való átültetésével kapcsolatos problémákra és azok megoldására jogi javaslatokat tegyen.A kiadvány többek között tartalmazza azon ügyek körének elemzését, amelyek a bejelentés tárgyát képezhetik, illetve a bejelentőnek minősíthető és a jogsértés bejelentése révén védelemben részesülő személyeknek, valamint a bejelentővel való kapcsolatuk révén védett egyéb szervezeteknek, a bejelentés belső és külső eljárásainak és csatornáinak, a bejelentők tevékenységének támogatására és a bejelentők védelmére szolgáló jogi eszközöknek, az információk nyilvánosságra hozatala miatti megtorlással szembeni védelmüknek, az említett tevékenységek bizalmas jellege biztosításának, a megtorlással kapcsolatos jogi felelősségnek és a bejelentőkkel szembeni kötelezettségek megsértésének elemzését.A fenti kutatást a Łódz-i Egyetem Jogi és Közigazgatási Kara koordinálta a prágai Károly Egyetemmel, a Károli Gáspár Református Egyetemmel, a Maribori Egyetemmel, a Tours-i Egyetemmel és a Trnava-i Egyetemmel együttműködve, valamint más kutatóközpontok, közintézmények, szociális partnerek, civil szervezetek, vállalkozások és jogalkalmazók képviselőinek részvételével.A projekt keretében végzett kutatások teljes körét a Łódz-i Egyetem Kiadója gondozásában megjelent „Towards a Better Protection of Workplace Whistleblowers in the Visegrad Countries, France and Slovenia” című kötetben találhatja meg az érdeklődő olvasó.A kiadvány mindazoknak szól, akik érdeklődnek a munkahelyi bejelentők jogi helyzetének javítását célzó törekvések iránt.

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Biblioteczny marketing wewnętrzny w teorii i praktyce na przykładzie bibliotek województwa łódzkiego
10.00 €

Biblioteczny marketing wewnętrzny w teorii i praktyce na przykładzie bibliotek województwa łódzkiego

Author(s): Mariola Antczak,Magdalena Kalińska-Kula / Language(s): Polish

The monograph presents research concerning activities of internal marketing in libraries of Łódź Voivodeship. An extensive theoretical part contains a discussion on the role of libraries in the contemporary information society and an analysis of the internal marketing concept.The authors, drawing on a comprehensive body of literature to realize their research goals, refer to existing legal regulations and define contemporary functions, tasks, missions of libraries. Then they try to explain the essence and meaning of internal marketing in the contemporary library. The research part presents empirical study results concerning the following issues: practical elements of internal marketing (e.g. internal communication, motivation system, organizational culture), the evaluation of internal marketing by employees, and confrontation of employees’ expectations with the actual state of affairs. An exhaustive bibliography of publications concerning library marketing – starting from the earliest, published in 1991 – is an important supplement to the book. A strong point of the monograph is its interdisciplinary nature: the reader receives a reliable scientific study accomplished by a library specialist and information science researcher and an expert in the field of marketing.

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