Zjawiska propagandy i manipulacji w prasie, telewizji, radiu i Internecie. Tom II
The phenomena of propaganda and manipulation in the press, radio, television, and internet. Volume II
Contributor(s): Paulina Czarnek-Wnuk (Editor), Zofia Nacewska (Editor)
Subject(s): Social Sciences, Sociology
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: propaganda; manipulacja; fake news; dezinformacja
Summary/Abstract: The phenomena of propaganda, persuasion, or manipulation still have a strong impact on the media space. The aim of the publication is to indicate the mechanisms used in various areas of the media sphere to purposefully shape the way of thinking and acting of mass communication recipients, both today and from a historical perspective. The volume includes various research methods distinctive for the humanities and social sciences, for example content analysis, case study, or linguistic analysis using digital tools. The authors of individual studies indicate, among others, features of a credible character in the advertising messages of banking institutions published in the first phase of the COVID-19 pandemic, observe how strongly the impact of fake news has revealed during the pandemic, or what features this type of false information has. The following chapters also show the differences in the way of reporting the course of the operation aimed at destroying the "iron triangle" by the American, North Vietnamese, and Polish media, methods of creating the image of Józef Piłsudski by the press in Poland and abroad in the years 1920-1939, the scale of the increasing indoctrination of the young generation in Russia in the context of Sergei Polunin, and finally the "call to action" tools used in marketing activities on Meta Business Suite accounts. The research shows that the repertoire of means used in propaganda, persuasion, or manipulation activities, inrelation to the media, is contantly transforming, adapting to changing circumstances.
Series: Uniwersytet Łódzki
- E-ISBN-13: 978-83-8331-219-4
- Print-ISBN-13: 978-83-8331-218-7
- Page Count: 132
- Publication Year: 2023
- Language: Polish
Wstęp
Wstęp
(Introduction)
- Author(s):Paulina Czarnek-Wnuk, Zofia Nacewska
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:7-8
- No. of Pages:2
- Price: 4.50 €
Bohater wiarygodny w wybranych przekazach reklamowych największych banków w Polsce w czasie pierwszej fali pandemii COVID-19
Bohater wiarygodny w wybranych przekazach reklamowych największych banków w Polsce w czasie pierwszej fali pandemii COVID-19
(The veracious character in selected advertising messages of the most significant banks in Poland during the first stage of the COVID-19 pandemic)
- Author(s):Agnieszka Barczyk-Sitkowska
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:9-28
- No. of Pages:20
- Keywords:advertising; character; COVID-19; pandemic; veracity
- Summary/Abstract:The COVID-19 pandemic has affected advertising communication. One of its effects was a clear reference to the new situation in the content of advertising messages, which can be observed, among others, in banks’ advertisements. In uncertain times the veracity of the message has become particularly important. It consists of, among others, the veracious character. The aim of this article is to characterize the functioning of this type of character in advertising messages of 10 the most significant banks in Poland, which were published on their YouTube channels during the first stage of the pandemic.
- Price: 4.50 €
Pandemia fake newsów w dobie pandemii COVID-19
Pandemia fake newsów w dobie pandemii COVID-19
(The fake news pandemic in the time of the COVID-19 pandemic)
- Author(s):Agata Paszek, Barbara Sitko
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:29-39
- No. of Pages:11
- Keywords:fake news; infodemia; Covid-19 pandemic; media ethics
- Summary/Abstract:The COVID-19 pandemic was a socially significant event, but its effects and impact were also noticeable in the media world. Although various epidemics have been recorded over the years, today's one has a special character due to the fact that its effects were also noticeable in the media space, which also had an impact on the society. Today's times are characterized by highly developed technology, and the media - known as the fourth power - play a significant role in them. They also play an essential role in the context of a pandemic - primarily in connection with the flow of information on diseases or actions taken in response to the current epidemiological situation. Unfortunately, this is not only a service role, as not all messages can be considered credible. Moreover, some information is extremely harmful. The problem of fake messages is especially noticeable and, at the same time, the most disturbing one in the Internet due to the fact that all kinds of information spread very quickly in it. In this study, the authors outlined the role of fake news in the era of the coronavirus pandemic, including the definition of fake news, the ethical aspect, as well as examples with a description. The study is an overview and describes the areas affected by fake news and its consequences.
- Price: 4.50 €
Badanie anatomii fake newsa. Jakościowe metody analizy dezinformacji zamieszczanej w internecie
Badanie anatomii fake newsa. Jakościowe metody analizy dezinformacji zamieszczanej w internecie
(Fake news anatomy study. Qualitative methods of analyzing disinformation posted on the Internet)
- Author(s):Katarzyna Jarzyńska
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:41-57
- No. of Pages:17
- Keywords:natural language processing; disinformation; fake news; network society
- Summary/Abstract:Fake news are information, messages or entries that provide false or distorted data. Their main purpose is to mislead the audience, cause feelings of shock and disbelief, and cause controversy. The aim of the study is to identify methods of qualitative analysis of (dis)information that can be used to study the anatomy of fake news. A set of selected information collected from various sources was analyzed, including from Twitter. The results of the study allow for the identification of the characteristic features of false information and are able to aid faster detection of fake news.
- Price: 4.50 €
Propagandowy obraz operacji Cedar Falls ze stycznia 1967 r. w okresie wojny wietnamskiej
Propagandowy obraz operacji Cedar Falls ze stycznia 1967 r. w okresie wojny wietnamskiej
(Propaganda image of the Operation Cedar Falls in January 1967 during the Vietnam War)
- Author(s):Patryk Masny
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:59-80
- No. of Pages:22
- Keywords:Vietnam war; propaganda; Cedar Falls; Vietnam
- Summary/Abstract:[angielski] The article aims to analyse the operation Cedar Falls (8 to 26 January 1967) propaganda image based on American, North Vietnamese and Polish materials. Cedar Falls was the largest offensive since of the begging of the Vietnam War, engaging nearly 30 000 US and South Vietnamese soldiers. In the after action reports, the Operation was considered a significant success. Therefore, it is not surprising that due to its scale and course, it has become an object of propaganda. In the article, I discuss, and analyse its image in the materials mentioned above and show similarities and differences between them. I examine whether the propaganda representation of this Offensive in polish “Trybuna Ludu” is different from the one shown in the North Vietnamese materials taking into account that both of these countries belonged to the same Cold War bloc. Analyse to what extent the propaganda image of this Operation, at respective sides, is consistent with the actual course of events and why and how certain elements have been changed. The specific motives of each material are worth of emphasizing. In the "Trybuna Ludu" to merge Operation Cedar Falls and the unsuccessful operation Deckhouse V carried out almost at the same time in the Mekong Delta, trying to extend the failure of the latter to Cedar Falls. Trybuna” has written about the displacement of refugees from the Iron Triangle to concentration camps, thus connecting Americans in Vietnam with Germans during WW II. American materials attempts to emphasize humanitarianism, allegedly unique on a historical scale, towards the inhabitants of the Iron Triangle. Vietnamese communist propaganda significantly overestimated of the losses of Americans in the Operation and accuses them of using chemical weapons in the form of toxic gases.
- Price: 4.50 €
„Kabotyn z obwarzankiem”, czyli propaganda dobrego imienia Marszałka Józefa Piłsudskiego. Karykatura, prawo, współczesność
„Kabotyn z obwarzankiem”, czyli propaganda dobrego imienia Marszałka Józefa Piłsudskiego. Karykatura, prawo, współczesność
("Kabotyn z obwarzankiem", or propaganda of the good name of Marshal Joseph Pilsudski. Caricature, law, modern times)
- Author(s):Robert Dawid Nowecki
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:81-97
- No. of Pages:17
- Keywords:Law; Pilsudski; Propaganda; Marshal; Historical law; Interwar period
- Summary/Abstract:Jozef Pilsudski, who was undoubtedly the most famous Polish figure of the 20th interwar period, had as many supporters behind him as he had enemies against him. The purpose of this paper is to bring to light the issue of propaganda concerning Marshal Jozef Pilsudski, which was a permanent feature of the Polish press, often finding its way into the foreign press as well. The analysis is based on the history of the image of Jozef Pilsudski over the years, which was associated with the events of the time. The paper also focuses on the key, from a legal point of view, the Law on the Protection of the Name of Józef Piłsudski - interpreting the provisions, objectives and further history of its validity and legal legacy. The result of the work in question is to present the scale of caricature and propaganda concerning the Marshal of Poland, to provide an overview of the history and consequences of legal actions directed at a specific single individual, and to examine and present possible legal analogies in Polish law.
- Price: 4.50 €
O związkach tańca z propagandą – przypadek Siergieja Połunina
O związkach tańca z propagandą – przypadek Siergieja Połunina
(On the relationship between dance and propaganda - the case of Sergei Polunin)
- Author(s):Anna Reglińska-Jemioł
- Language:Polish
- Subject(s):Social Sciences, Sociology
- Page Range:99-109
- No. of Pages:11
- Keywords:Sergei Polunin; Vladimir Putin; ballet; propaganda
- Summary/Abstract:In the context of the growing scale of indoctrination of the young generation in Russia, manifested by the fascination of Vladimir Putin, the case study of Sergei Polunin (Sergei Polunin), a world-famous ballet dancer born in 1989 in Kherson (Ukraine) and a declared supporter of Putin, takes on a special dimension. The tattoo showing the face of the Russian leader (placed right next to the heart, on the chest), which Polunin decided to make in 2018, became an open manifestation of the artist’s views. After Russia's invasion on Ukraine, and even after the aggressor entered his hometown, the dancer did not react, did not declare, and did not even issue a binding short comment. The case of a ballet soloist provokes further questions in the course of the critical discourse on the art of dance - can ballet be a “commercial, advertising product”? In what language does this choreography appeal to the audience? And finally, can its artistry serve propaganda? While analyzing the process of cultural transmission from a historical perspective, a clear tendency to proclaim specific ideas through choreography might be noticed.
- Price: 4.50 €
Call to action jako narzędzie nowoczesnego social media marketingu na kontach Meta Business Suite
Call to action jako narzędzie nowoczesnego social media marketingu na kontach Meta Business Suite
(Call to action jako narzędzie nowoczesnego social media marketingu na kontach Meta Business Suite)
- Author(s):Klaudia Stępień-Kowalik
- Language:Polish
- Subject(s):Social Sciences, Sociology, Theology and Religion
- Page Range:111-132
- No. of Pages:22
- Keywords:mass media; social media; journalism; marketing; carousel ads; call to action
- Summary/Abstract:The aim of this article is to present the issue of the potential of social media platforms such as Instagram or Facebook in the marketing activities of enterprises which use social media to promote their own products and services on Meta Business Suite advertising accounts. Brand promotion in social media plays an extremely important role nowadays - companies establish ties with customers in order to persuade interested users to buy a product or choose a specific service. For the purposes of this speech, selected advertisements were analyzed from the perspective of a call to action marketing message, encouraging recipients to take specific action via CTA buttons, also known as "calls to action". They are embedded in three ad formats: single image or video, carousel ads made of up to 10 images or videos, and ads based on instant footage. The main purpose of this work is to examine the effectiveness of call to action as a modern social media marketing tool. Therefore, referring to selected marketing issues, I will use media content analysis, content analysis and critical analysis.
- Price: 4.50 €
