Дигитализация и социални трансформации
Digitization and social transformation

Author(s): Dobrinka Peicheva, Valentina Milenkova
Subject(s): Politics / Political Sciences, Politics, Philosophy, Social Sciences, Education, Essay|Book Review |Scientific Life, Civil Society, Communication studies, Sociology
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: direct democracy; media pedagogy; media socialization; education; lifelong learning; ICTs; development communication; cultural and historical heritage
Summary/Abstract: The Digital sources of information in their traditional meaning – radios, televisions, press and new medias (online platforms, websites, digital blogs etc.) in the spatial trajectory of internet, receive a total comprehensiveness and phenomenal effective power at present days. They influence on people’s understanding and behavior, people’s socialization and emotions, their needs and interests. Work on fundamental changes in all social spheres, institutions, communities and organizational structures, in relations within and between them. At the same time digital sources of information reorganize the existing communication spaces, „revolutionize” long-lived models of culture and practices, advantaging the foundation of new socio-cultural conceptions. They cause modern professions and spheres, cross-media realities. This collective monograph is dedicated to topical subject. It includes academicians from three continents with a significant presence of their respective countries – Asia, Africa and Europe. From Bulgaria participate well-known scientist, as well as young researchers from four universities: Sofia University “St. Kliment Ohridski”, The University of National and World economy, New Bulgarian University, South West University “Nеeofit Rilski” and Bulgarian Academy of Sciences. Practically all the dimensions and fundamental reflexion of digital sources of information are presented starting from the changes of interpersonal, group and mass communication, through changes of labour, culture, education, politics, health and the emergence of a new sections and professional options/choices. These issues are especially innovative, because in everyday activities individuals are placed under conditions of coherence with others that is achieved with the mediation of digital sources, developing permanently and comprehensively. Every current events in the group of professional community and organization is easy, when it is stimulated from the new media. However, at the same time digitization require knowledge and use of different searching tools, finding and extracting information, as well as its interpretation and foundation of a new meaning. People become founders of a new meaning and this as a matter of a principle is the unique and the creative that change human form into active social subject. Hopefully this collective monograph to be not only scientific reflexion of the postmodern transformation, but also a useful reading mater for students of all educational levels, as well as young researchers.

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