STRATCOM LAUGHS - IN SEARCH OF AN ANALYTICAL FRAMEWORK
STRATCOM LAUGHS - IN SEARCH OF AN ANALYTICAL FRAMEWORK
Contributor(s): Linda Curika (Editor), Juris Benkis (Editor)
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Psychology, Media studies, Geography, Regional studies, Communication studies, Sociology, Social psychology and group interaction, Methodology and research technology, Evaluation research, Transformation Period (1990 - 2010), Present Times (2010 - today)
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Russia; Ukraine; media; television; humour; laugh; tool; politics; audience; psychology; KVN;
Summary/Abstract: The study “StratCom laughs. In search of an analytical framework“ is a multidisciplinary effort to design an analytical framework for analysing humour in scenarios where researchers and practitioners find themselves working through large data collections where humour has been used as a potent tool in the construction of messages designed for strategic communication. The research was conducted in four stages. The first stage approaches the concept of humour from the perspectives of cognitive, communication, political science and psychology. The relevant components of humour, namely shared knowledge, target audience, perception, function and message delivery have been factored in.
- Print-ISBN-13: 978-9934-564-12-3
- Page Count: 156
- Publication Year: 2017
- Language: English
INTRODUCTION
INTRODUCTION
(INTRODUCTION)
- Author(s):Žaneta Ozoliņa
- Language:English
- Subject(s):Social Sciences, Psychology, Media studies, Communication studies, Social psychology and group interaction, Methodology and research technology
- Page Range:4-5
- No. of Pages:2
- Keywords:laugh; communication; strategic communication; research; tools; humour; psychology; media;
- Summary/Abstract:The study “StratCom laughs. In search of an analytical framework“ is a multidisciplinary effort to design an analytical framework for analysing humour in scenarios where researchers and practitioners find themselves working through large data collections where humour has been used as a potent tool in the construction of messages designed for strategic communication. The research was conducted in four stages.
HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS
HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS
(HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS)
- Author(s):Ivars Austers, Jurģis Škilters, Žaneta Ozoliņa
- Language:English
- Subject(s):Politics, Psychology, Media studies, Communication studies, Social psychology and group interaction, Methodology and research technology
- Page Range:6-45
- No. of Pages:40
- Keywords:communication; strategic communication; laugh; humour; tools; politics; propaganda; media; psychology;
- Summary/Abstract:Since Russia’s occupation of Crimea and its engagement in the conflict in Eastern Ukraine, the issue of winning people’s ‘hearts and minds’ has become one of the dominating themes in the social sciences and the general public sphere. Geopolitical and political confrontation between states and societies based on different values and principles is also reflected in the strategies and policies that governments of such countries are applying in order to win the hearts and minds of both their own citizens and the citizens of other countries. Consequently, there is no shortage of studies debating and challenging the concepts of information warfare, hybrid warfare, propaganda or soft power.
CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS
CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS
(CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS)
- Author(s):Sigita Struberga
- Language:English
- Subject(s):Politics, Psychology, Media studies, Geography, Regional studies, Communication studies, Social psychology and group interaction, Methodology and research technology, Evaluation research
- Page Range:46-95
- No. of Pages:50
- Keywords:Russia; media; television; humour; Perviy kanal; politics; Kremlin; communication; audience;
- Summary/Abstract:This case study looks at how Russian television uses humour as a support mechanism for strategic communications with its audience, specifically on the issue of Western leaders, and endeavours to determine the essence of the core message. To do this, various Russian Perviy Kanal (Первый Канал/ Channel One) entertainment broadcasts specializing in comedy will be analysed.
CASE STUDY: KVN
CASE STUDY: KVN
(CASE STUDY: KVN)
- Author(s):Solvita Denisa-Liepniece
- Language:English
- Subject(s):Psychology, Media studies, Communication studies, Social psychology and group interaction, Methodology and research technology, Evaluation research, Transformation Period (1990 - 2010), Present Times (2010 - today)
- Page Range:96-121
- No. of Pages:26
- Keywords:Russia; media; KVN; TV show; communication; humour; psychology; politics;
- Summary/Abstract:This case study examines the KVN (Klub Vesyeliykh i Nakhodchivikh) TV show. This is the “post-1991 version of the Soviet-era show KVN, which achieved cult status among students, spawning a nationwide competition with teams from every Soviet republic competing against each other in leagues, forming panels of experts with socio-political satire skills”. KVN could be considered a phenomenon, having extended beyond being a TV show, it presents concerts in cities and runs local competitions in schools.
USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016
USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016
(USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016)
- Author(s):Maksym Kyiak
- Language:English
- Subject(s):Psychology, Media studies, Geography, Regional studies, Communication studies, Social psychology and group interaction, Methodology and research technology, Evaluation research, Present Times (2010 - today)
- Page Range:122-139
- No. of Pages:18
- Keywords:Russia; Ukraine; Crimea; aggression; communication; strategic communication; humour; media; psychology; stress-relief;
- Summary/Abstract:Ukraine is a unique case for study as far as the use of humour as a strategic communication tool is concerned. Russia launched a massive information war against another country. During the first months after the annexation of Crimea and the war in Eastern Ukraine, there was no unified or coordinated approach to countering Russian propaganda. Furthermore, during the first phases of the war, civil and military volunteers, and the Ukrainian diaspora took the place of the official Ukrainian authorities in countering Russia’s information attacks. A horizontally organized, post-Euromaidan Ukrainian civil society had to combat Russia’s vertically constructed propaganda machine. That horizontally structured civil society provided such functions of humour as solidarity (belongingness) and stress-relief. As the information war progressed, Ukraine, a country with no real experience in counterpropaganda and with restricted financial capacity, had to learn how to fight back, literally from square one. That is why Ukraine counterpropaganda and use of humour were and still are more a product of a variety of independent and spontaneous initiatives, rather than a systemic approach. Nevertheless, the diverse landscape of humour in the Ukrainian media provides a rich source of information for the case study.
CONCLUSIONS AND RECOMMENDATIONS
CONCLUSIONS AND RECOMMENDATIONS
(CONCLUSIONS AND RECOMMENDATIONS)
- Author(s):Ivars Austers, Jurģis Škilters, Žaneta Ozoliņa
- Language:English
- Subject(s):Politics, Psychology, Media studies, Geography, Regional studies, Communication studies, Social psychology and group interaction, Methodology and research technology, Evaluation research, Transformation Period (1990 - 2010), Present Times (2010 - today)
- Page Range:140-155
- No. of Pages:16
- Keywords:laugh; humour; communication; strategic communication; politics; media; psychology; tools; conclusions; recommendations; Russia; Ukraine; KVN;
- Summary/Abstract:Humour is a universal concept that has been analysed within different disciplines of social sciences. The study presented by a group of scholars aims to elaborate a multidisciplinary methodological framework that can be applied in the analysis of humour, particularly if researchers or practitioners are confronted with very large sets of data, as well as to the construction of humorous messages for strategic communication purposes. The methodological framework is not a template to follow when generating humorous stories or jokes, but rather a collection of the most relevant attributes of humour that can be combined in different groupings to achieve the initial strategic goal. In order to test the functioning of the methodological framework and identify its strengths and weaknesses, three case studies were conducted. The first case study, on the discrediting of Western political leaders in late-night shows broadcast by the central Russian TV channels, identified humour as a massive propaganda tool aimed at national and international audiences. The second case study dealt with KVN (Klub Vesyeliykh i Nakhodchivikh) which is a TV-show and competition broadcast since the early 1970s. While the third case, focusing on the use of humour by the Ukrainian media, provides rich evidence on humour as a tool of counter-propaganda. The Ukrainian case also serves as an example of the role of humour in a situation of on-going information warfare. The following conclusions and recommendations were identified from the analyses of the three case studies.
TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION
TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION
(TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION)
- Author(s):Author Not Specified
- Language:English
- Subject(s):Politics, Psychology, Media studies, Communication studies, Social psychology and group interaction, Methodology and research technology
- Page Range:156-156
- No. of Pages:1
- Keywords:humour; laugh; tool; communication; strategic communication; psychology; audience; politics;
