INTRODUCTION
INTRODUCTION

Author(s): Žaneta Ozoliņa
Subject(s): Social Sciences, Psychology, Media studies, Communication studies, Social psychology and group interaction, Methodology and research technology
Published by: NATO Strategic Communications Centre of Excellence
Keywords: laugh; communication; strategic communication; research; tools; humour; psychology; media;
Summary/Abstract: The study “StratCom laughs. In search of an analytical framework“ is a multidisciplinary effort to design an analytical framework for analysing humour in scenarios where researchers and practitioners find themselves working through large data collections where humour has been used as a potent tool in the construction of messages designed for strategic communication. The research was conducted in four stages.

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